Latest News


FSM Mitre Support Safe-Standing through steward training


Derbyshire based training company Mitre Group have been working with Shrewsbury Town Football Club to ensure its club stewards are supported and have received the very latest training to help support them with the introduction of the first pioneering ‘Safe Standing’ area in England and Wales. There has been much press coverage of


the club from a quaint Shropshire market town following their campaign when they became pioneers in seeing the return of standing areas at football clubs. The club recently unveiled 555 rail seats


at Montgomery Waters Meadow stadium making the club the first in England to have the dual purpose seating area and give fans the option to sit or stand. The seats are used at Celtic FC, in the German Bundesliga and in the United States and have proved extremely popular with fans. Jennie Bowmer, Managing Director


of Maitre Group, spoke about the importance of continually evolving training programmes to ensure they are fit for purpose for the very specialist sector that is football. “We are especially proud to be


supporting Shrewsbury Town by ensuring all stewards are trained appropriately and that the training they receive also covers ‘Safe-Standing’. We have developed our programmes as the moving landscape of sport requires it too – safe-standing wasn’t an area we needed to include a year ago, now it’s high on the agenda for many other clubs – all of whom are watching the


developments at Shrewsbury with great interest.” Lawrence Ellerby, Safety Officer at


Shrewsbury Town FC, added: “Mitre have been exceptional to work with and our partnership has been built on Mitre having a fantastic understanding of the sector and especially around the unique dynamics of standing supporters.


Southampton FC invest in Virtual Replacement Perimeter LED Technology


Southampton Football Club has agreed a new deal with stadium technology special- ists, ADI, to install a new Vir- tual Hybrid perimeter LED display. The system integrates ground-breaking Augmented Reality technology that makes it possible to change the perim- eter content seen by different viewing audiences around the world. It means fans in the sta- dium will see traditional LED content, whilst viewers watch- ing the same match in different countries could see brand con- tent tailored to their region. The Virtual Hybrid digiBOARD system


has been developed by ADI, together with augmented reality (AR) experts, Supponor, and was installed in September. The new 960mm high UEFA compliant


system is a significant upgrade to the club’s old technology, offering a future proof solution that will enable Southampton FC to compete at the highest level, whilst being


David Thomas, said “We’re excited to be one of the first clubs in English football to have a fully functioning Virtual Hybrid system. Following a competitive selection process we chose ADI because of the functionality and quality of their technology. The market is clearly heading towards the adoption of virtual advertising, and there is definitely demand from sponsors. The ability to combine that functionality with a system that is UEFA compliant is extremely appealing to us.”


In the UK, more clubs are gearing up for


ready to adopt the new virtual advertising standard. A Virtual Hybrid system makes it possible


to commercialise the same perimeter media space multiple times over. It means, for example, that 90 minutes of inventory could become 900 minutes if sold in 10 different territories. Southampton FC’s Commercial Director,


the arrival of virtual replacement, with 10 clubs having now invested in systems that have full Virtual Hybrid functionality, or have the ability to be easily upgraded. The perimeter display content, and


any potential virtual ad insertion, will be remotely managed by a team at ADI’s fibre connected production hub, which connects over 100 stadia and broadcasters.


FSM 33


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36