Application News tvONE shows future of education


tvONE has installed a CORI- Omaster video wall processor at the Noorderpoort vocational school in Groningen, the Neth- erlands. with about 800 stu- dents studying Technology and ICT training.


The heart of the school is the canteen, a meeting place where students and teachers come together. Video was pre- viously played through a pro- jector in the canteen, but the images were not always sharp and clear due to a lot of sur- rounding glass in the room. To fix the video clarity issues, and impress the students with an innovative solution, integra- tors Bano & Intronics suggest- ed a tvONE CORIOmaster video wall processor to create a vid- eo wall consisting of multiple monitors to display one large image. The CORIOmaster is a versatile video wall processor with unprecedented power al- lowing different video sources to be displayed on a video wall in 4K resolution. The solution included a 3x3 video wall integrated into a central control panel. The video wall is showing a moving pic- ture; the information is current and being controlled remote- ly. A variety of music, soccer games, timetables and relevant


news can now be shown to the students.


Danny Reiffers, Manager of Sales and Installation at Bano, said: “I can proudly say that Bano in co-operation with In- tronics, for the first time, de- livered and installed a video wall. Content on the video wall is edited and managed from a simple, centralized console. The simplicity lies in the fact that everyone can work with it.”


“The user has full control in perfect positioning, processing and resizing content on the screen. This is done efficiently and in real-time. Also, the im- ages can be quickly and easily integrated into various reso- lutions to provide the desired effect. Thanks to the unlimited possibilities of CORIOmaster, more and more students and teachers are now coming to the canteen.” added Reiffers.


Issues


What on earth was GDPR all about? 37% of businesses admit they are still not GDPR compliant despite


the passing of the deadline more than 3 months ago. An examination of the AV News email inbox suggests that this is probably an underes- timate. If you have got away with it so far, is it worth worrying about?


A survey of 1,021 UK workers carried out by leading digital marketing agency, Marketing- Signals.com, revealed that more than 1 in 3 businesses (37%) confess they are still not following the General Data Protection Regulation (GDPR). When quizzed on the ways businesses are not following this regulation, 35% said they are


still sending marketing


emails without the expressed consent.


31% revealed they still have the data of those who haven’t agreed to opt in to having their data stored. More than 1 in 5 (27%) revealed that they hav- en’t secured the data in case of a ransomware attack. This was followed by a further 22% who


say they have a longer process for those choosing to opt out from receiving information. Hidden privacy-friendly choic- es (14%) rounded off the list of the top five ways businesses are still not GDPR compliant.


Unsure of benefits


Gareth Hoyle, Managing Di- rector at MarketingSignals. com, comments: “The research shows there are many ways that businesses are admitting to not following the newly enforced GDPR regulations. GDPR is the most fundamental change to ever happen to data privacy, so it is imperative that businesses follow this and complete the process as soon as possible.


“Businesses need to under- stand that acting responsibly and ethically with customer data is crucial to protect and enhance brand reputation and ensure customer trust. Not only this, but it will enhance the quality of data collected which is a good thing for UK busi- nesses.”


Surprisingly, 17% admitted they are still unsure as to what the benefits of being GDPR compliant are.


According to the survey, those working


in technology were


revealed as the worst culprits when it comes to GDPR com- pliance with 42%, followed by those within the retail sector (26%).


Is your Digital Signage GDPR compliant?


tvONE's CORIOmaster video wall processor installed at Noorderpoort, a vocational school located in Groningen, the Netherlands


BrightSign has announced that its players have powered sixty digital screens at Mer- cedes-Benz pop-up stores


high-end shopping malls in Chicago and Miami.


This summer Mercedes-Benz opened a pair of pop-up stores for a limited run of just two months to showcase some of their newest models in a re- laxed shopping mall environ- ment. BrightSign’s media play- ers were used throughout the spaces with design and tech- nical consultation provided by Gorilla Production Group and Red Dot Digital Media. “Limited square footage re- quired that we think creatively about how to utilise the space as efficiently as possible – and that’s where digital signage offers a huge creative advan- tage,” said Paul George, Pres- ident of Gorilla Production Group. “The video walls we in- stalled function not just for the


BrightSign players power Mercedes-Benz stores sake


of in information delivery,


but as artistic focal points to draw-in customers and serve as striking backdrops to the cars on display.” Sixty


displays are carefully


distributed in each of the Mer- cedes-Benz stores, 16 of which create a traditional 4x4 video wall that displays videos, ve- hicle specifications and other anecdotal information about Mercedes-Benz. The two oth- er video walls are mounted on separate walls that join at a 90-degree angle where dozens of displays are tiled together in a mix of vertical and hor- izontal orientation, mounted at various depths to create a unique three-dimensional look. These video walls synchronise to create a single piece of art, displaying a mix of artistic photography and animated art, interlaced with Mercedes-Benz branding. The remaining dis- plays are wall-mounted hori-


Is personalisation of the digital signage experience in conflict with the new General Data Pro- tection Regulations (GDPR) in Europe? By Jeff Hastings, CEO, BrightSign Inc


zontally in a casual seating area framed by leather couches. BrightSign’s HD223 media players feed content to all 60 displays in each store, includ- ing 41 43-inch screens, 15 32- inch screens and four 65-inch screens. BrightSign’s Bright- Wall feature within BrightAu- thor was essential to create and publish content that synchro- nizes perfectly across all three video walls.


“Creating three video walls in a relatively small space re- quired that we space the indi- vidual displays just right, and that


the content displayed


perfectly on each screen to create the impact we desired,” said Darryl Kuder, President of Red Dot Digital Media. “Bright- Sign’s hardware and software works seamlessly and are es- sential to perfecting high-visi- bility projects like our


BrightSign Players power sixty digital screens at new Mercedes-Benz Pop-Up Stores


In approaching this question, it is important to recognise that GDPR reflects the public mood beyond Europe. There is a clear expectation from customers that the compa- nies they deal with treat any personal information that they hold with care and re- spect. That means keeping it secure and not sharing it with third parties without permission.


It also means


not presuming permission to use data for purposes beyond the reason for which it was originally collected. Being caught out is hugely damag- ing to trust. It is no defence to say that the business is fully compliant with whatever regulations are in force in the relevant region.


Many of the most exciting developments in signage – beacon technology, interac- tion via the customer’s mo- bile phone, recognition of the gender and age of the viewer, involve some level of custom- er data collection. Done sen- sitively and wisely, this need not present a challenge to GDPR compliance or under- mine customers trust. In fact,


giving the customer full con- trol over the information they receive from you will enhance your relationship with them and improve response to your mes- sages.


The underlying principles of GDPR are threefold:


1.Be clear on what data it is you are collecting and storing, and how you are protecting it


2 Be ready to respond to those who ask to see the information you are holding about them


3. Have a legitimate reason for retaining that information


Interaction with customers’ mobile phones, for example, is normally via an App. Clearly, it is essential that the App offers the customer a clear opportuni- ty to opt in or out of communi- cations. This also makes sense from a relationship perspective. The more control of the rela- tionship with you that custom- ers have, the more attention they will pay when you do send a message.


Image recognition technology associated with digital signage is also an emotive issue. Here it is essential to draw a dis- tinction between analysing the image and storing it. For exam- ple, some footfall detectors use video to count the number of customers entering a store. Un- less there is a clear and com- pelling reason to retain that information once the count has been made, the video needs to be carefully and systematically flushed once the count is com- plete so that no record of it is available. Frequently, retailers rely on third party suppliers to install and maintain footfall counters, signage systems and other tech- nologies. It is essential to make


GDPR compliance a central part of the selection process. Seek clear statements on how they treat the information that they collect. Ensure that you understand their processes for protecting information that they hold, deleting infor- mation completely once it is no longer required and wheth- er information is shared with other organisations.


GDPR is an opportunity rather than a threat for the signage industry. Clearly, re- tailers that already collect information from signage need to be sure


that


new installations should look positively


Those at


embarking ensuring


comply, in Europe at the very least.


they on


that


their installation complies worldwide. Not only will this build customer trust, but it will also put them in a great position when similar regula- tions get rolled out elsewhere in the world. GDPR is being enforced in Europe – but the thinking behind it is shared worldwide.


P8 AV News September 2018


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