Events report WORLD EVENTS


Connect: age of collaboration 26 – 27 September 2018


Design Museum Kensington London UK


‘Connect: age of collaboration’ is a new experiential event to be staged by Maverick AV Solutions at Kensington’s Design Museum on the 26th and 27th September this year. The mixed trade and end-user event will flag-up opportunities to conduct collabora- tive business in agile workspaces while supporting


work-life integration. The interactive programme will use innovative technologies to replicate efficient new business processes, and the new agile workspacesand technologies of the contemporary enterprise. Register your interest at: www.con- nect-ageofcollaboration.com


IP EXPO Europe 3-4 October 2018 ExCeL London UK


IP EXPO Europe is co-located at Digital Transformation EXPO which incorpo- rates Cyber Security X, Developer X, AI-Analytics X, Internet of Things X and Blockchain X. With six top IT events under ONE roof, 300+ exhibitors and 300+ free to attend seminar sessions, IP EXPO Europe is the must-attend IT event of the year for CIOs, heads of IT, security specialists, heads of insight and tech experts. The event showcases brand new exclusive content and senior level insights from across the industry, as well as unveiling the latest developments in IT. IP EXPO Europe now incorporates IP EXPO, Cyber Security X, Developer X, AI-Analytics X, Internet of Things X and Blockchain X.


Your registration will grant you access to all co-located events, keynote speak- ers and seminar sessions. You only need to register once on any site. This year we have tickets available to access the theatre seminars for our new events with the Access Plus Pass - available now at the Early Bird rate. Register at: https://www.ipexpoeurope.com/


Sahara Tech Showcase 2019 Hanbury Manor Hertfordshire


4 October (8 am to 3 pm)


With key workshops and a technology showcase, we'll transform the way you do business. Redefining AV solutions at Tech Showcase 2018. This year at Tech Showcase we look at the changing face of AV. Our inspirational line-up of guest speakers will discuss AV in Enterprise, Collaboration & Education. With key workshops and a technology showcase, we'll transform the way you do business. NEW FOR 2018 - Visit the Digital Signage Experience Zone for the latest in digital signage solutions for Retail, Enterprise, Hospitality and Education. With no fewer than ten new product launches - including LED from Vivitek’ Epson's new business projectors; Clevertouch's new enterprise E-CAP touchscreen; and Jamboard from Google. You'll also meet new exhibitors of Intel, Epson Displays, Panacast, Logitech and M Touch. You'll leave feeling inspired whilst discover- ing more for your business. Once you arrive at Hanbury Manor, everything is on Sahara and its partners until the moment you depart. Tech Showcase is open from 8 am for BenQ's breakfast. Our event is free to attend for both trade and end users. Win yourself a VIP trip this November to Ascot horse racing by signing up and attending Tech Showcase - courtesy of our friends at NEC.


VR Days Europe 24-26 October 2018 DeLaMarTheater (24 Oct) Kromhouthal (25-26 Oct) Amsterdam Netherlands


VR Days Europe is a three-day conference and exhibition focussed on Virtual, Augmented and Mixed Reality (XR) content, creativity and innovation. At this year’s festival attendees can expect a compelling range of keynotes, sessions, workshops and seminars with over 140 thought leaders and experts drawn from the health, technology, business and arts sectors.


Organisers: VR Days Europe & Integrated Systems Events


Close to 500 registrants participated in the Digital Signage Summit Europe 2018 conference and co-located expo.


companies such as NEC, Sam- sung, LG Electronics, Philips Pro- fessional Display Solutions, Elo Touch, Sharp, BenQ and Epson. With a host of new, innovative solutions on display, delegates were able to combine new ideas and technologies to form future business plans and capitalise on this ever-expanding market. Florian Rotberg, Managing Director, invidis consulting and DSS Europe 2018 Chair, com- mented: “DSS Europe 2018 delivered its promise to retailers, integrators and manufacturers for a technology focussed busi- ness roadmap. The conference explored how digital storytelling and digital touchpoints are add- ing real value and ‘Changing the Narrative’ using technology to improve customer engagement.” The conference deconstructed how digital storytelling combined with technology can add value for customers and help brands to maintain a narrative in the online and offline worlds. With e-tailers becoming more influential, tra- ditional retailers are looking at ways in which physical stores can become experiential destinations to drive further in-store purchas- es. The programme of talks, and case study presentations provid-


ing Experiences - The Future of Consumer Connection’ saw ex- perts sharing their knowledge on the consumer experience, and how this is dominating the retail and advertising sectors today and into the future. Panellists includ- ed Alastair Kean, Development Director at Dalziel & Pow, Florian Rotberg and Richard Offermann, Managing Director of Ströer Dig- ital Group. Similarly, Raphael Gielgen, Head Research and Trend Scout- ing at Vitra discussed how inno- vative technology is impacting ‘how we learn, to how we work and where we live’. Attendees to


this talk learnt how digital


signage can create a new driver for the economy by breaking out of the ordinary workday environ- ment.


“Attendees at DSS 2018 gained a thorough insight and understanding of how digital signage can be integrated into a number of market sectors. To- morrow’s most successful com- panies are driven by curiosity and creativity, so retailers need to be aware of the challenges, the solutions, and how to take ad- vantage of this today,” concluded Rotberg.


Digital Signage Summit reveals retail roadmap Setting the agenda


The Digital Signage Summit Eu- rope 2018 provided some use- ful takeaways into the evolving digital signage and digital out of home (DooH) industries during this year’s biennial comprehen- sive two-day conference. Attendees gathered at the new venue for 2018, the Sheraton Hotel, Frankfurt Airport, Germa- ny, on 4-5 July to benefit from over 40 leading digital signage and DooH individuals exploring market trends and identifying growth areas. DSS Europe de- livered a twin-track of keynote conferences, as well as exciting panel discussions, presentations, and new ‘hands-on’ workshops. Close to 500 registrants par- ticipated in the conference and co-located expo, which featured


ed attendees with the opportuni- ty to learn from market experts. Unique user experiences?


Customers now expect more than just a wow factor from technol- ogy, with digital signage, LED, OLED, electronic shelf labels, AR and VR just some of the many technologies that are available to retailers to make use of within a retail store.


“Retailers today are looking for new ways to create unique user experiences,” Rotberg contin- ued. “By integrating new tech- nologies and increasing digital- isation in a value-creating way, ‘story telling’ becomes the key to this success.”


The panel discussion ‘Reboot-


Mike Blackman, Integrated Sys- tems Events Managing Director, commented: “As the leading strategy conference for this vi- brant market sector, DSS Europe continues to set the agenda for the digital signage and DooH industry in Europe. The 2018 edition was incredibly success- ful, with a strong


conference


programme and exhibition of the latest technologies and solutions, all hosted in a brand-new venue. We’d like to thank our supporters who contributed to this success, and look forward to seeing inte- grators, end users and manufac- turers at the next event.” A key highlight of DSS Europe in- cluded the annual Invidis awards, which took place on the evening of the first day of the confer- ence. The winners of each cate- gory were as follows: - Displays (DACH): Samsung Electronics,


Crystal Display Systems LTD (CDS) has worked with many companies and organi- sations and marketing agencies to help get digital signage correct as it is not a simple case of putting up some displays and throw- ing some content together. Here CDS gives you 7 excellent ideas and advice on things to consider in order to optimise digital signage impact.


1. Knowing your audience


If you don't your audience and what you are trying to communicate to them how can you communicate effectively? What are their wants and needs and how can you meet or fulfil those needs? What are the audiences’ challenges and how can you help them meet those challenges? Do they interact with your displays? If you don’t know your audience how can you target the content and mes- sages?


2. Ensure correct positioning and placement If your screens are in the wrong position for optimum viewing position or suffer from high glare (as often seen on car parking ma- chines) so they are just not visible, then you have a real problem and this is often under- estimated or considered too late. Footfall is also important for positioning and you need to make sure your screens are where people actually go and spend time so you have a captive audience. As real estate companies say, location, location, location! 3. Brightness is important BUT so is con- trast!


Obviously, brightness is critical depending on the position of the display but ensuring that the colours of the contact are correct as light colours on a white background just does not work. Get the brightness, contrast and colour content correct! 4. Image quality is critical


Even if you have the right position, the contrast correct and the mix of colours op- timised the quality of the images you are using is also a must otherwise the first im- pressions will be very poor if poor quality im-


Software (DACH): mdt Medien- technik, Mediaplayer (DACH): Giada (CONCEPT International), Integrators (Germany): xplace, Integrators (Austria): feratel media technologies, Integrators (Switzerland): JLS Digital. The two-day event concluded with a personalised, behind the scenes tour of Frankfurt Airport. Attendees were able to take in the digital signage and DooH solutions on site, and understand how the systems work within one of Europe’s busiest airports. DSS Europe 2018 is a joint ven- ture between Integrated Systems Events, the producer of the In- tegrated Systems Europe exhibi- tion, and invidis, a Munich-based digital signage consultancy. DSS Europe 2018 was the 13th edi- tion of the hugely successful event.


The next Digital Signage Summit takes place during ISE on 6 Feb- ruary 2019 at RAI, Amsterdam.


How to get Digital Signage Right!


ages are being used. If you show stretched, squashed or pixelated images you will not be taken seriously in today’s visually-sophisti- cated audiences who are now used to high quality mobile phone cameras and Insta- gram high resolution images etc. 5. Don’t confuse your audience or stake- holders You have a limited time to catch the au- dience’s attention, so if it takes too long for a person to read and understand your message, you lose! A cluttered busy messy screen will mean your message gets lost and people will not take notice or remem- ber the message. So too much text on the screen, or using text in visually confusing ways, will not work.


6. Customise content to your audience and make it move!


Ensure your content is customised and tai- lored to your audiences needs / challenges and requirements, otherwise it will not matter how good your content looks. Content must be positioned in specific locations and aimed at a specific audience. Unique con- tent in a unique format for people on the go with limited time is the key, that it is easy to see at a distance, and pulls people in! Dynamic moving content gets noticed five times more than static as it catches the eye from a distance. If content is static you do not get the same eyeballs as video content. But confusing or video just for the sake of it defeats the object and works against num- ber 5 and the earlier points where focus is key.


7. Ensure a call to action


What happens if the viewer is interested? If you do not give them a call to action they will easily forget you and move on. Once you have them, keep them and get them to take some kind of action. Then your advertising has done its job and will give you that Re- turn on Investment. Get their attention, get your message across, and get them to take action.


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