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Lizzy Broxton talks to sixth form


students about the forwarding industry


Promoting freight forwarding to young people and students


BIFA urges Members to engage with their local communities to promote the industry as a career


Now that we have a specific International Freight Forwarding apprenticeship, we all need to collectively promote the industry in many ways to young people. One apprentice, Lizzy Broxton from Neon


Freight in Cheshire, recently did just that. Lizzy explained: “I ventured back into my old sixth form college to give a talk to a group of students who wanted to learn more about apprenticeships and freight forwarding. I have sat through a lot of talks like the one I was asked to do, and I was determined not to make it boring and corporate.


“I included things such as how I got my September 2018


apprenticeship, what I do on a day-to-day basis, the industry itself, the positives and negatives of being an apprentice and the different ways to get into an apprenticeship scheme.” The students had an opportunity to ask questions, which as expected were straight to the point, and in return Lizzy was equally honest with her answers, so that the students could take as much away from it as they wanted to. She added: “It was such a great opportunity to hopefully inspire them to look into a future in logistics and also to see that there are pathways to go down other than university.”


Carl Hobbis, training development manager at


BIFA, said: “What Lizzy has done off her own initiative is brilliant. Getting involved in similar sessions like this is something I urge all Members to do. It is only giving up roughly two hours of your time, once a year. Furthermore, it will count towards your corporate social responsibility programme. “To support this, BIFA is creating a range of materials for Members such as case studies, videos, graphics, banners and other useful material to promote the industry.” Carl added: “I realise it is not always that easy to get in to schools and colleagues, if you can, great. If not, consider other local groups, such as sports clubs, community groups, as these can often be easier.”


If you need any support or guidance get in touch with Carl Hobbis at BIFA c.hobbis@bifa.org


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