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SUMMER 2018 VOLUME 2 | ISSUE 2


FEATURES 18 | GORBEL®: A CLASS ABOVE


Since its founding in 1977, this company’s leadership has focused on reliability, speed and responsiveness - and restlessness - to drive their business forward. Te CraneBrian 3D software platform is the most recent result of that process, as the company set out to automate some of the process of assembling specifications and quotes for cranes.


22 | VISION AND VALUES – PSC CRANE AND RIGGING


With an impressive range of services, including plant relocation and moving heavy machinery, PSC has grown and evolved by taking on increasingly complex client challenges. We meet the family making this happen as they share their experience.


26 | OZ LIFTING PRODUCTS: A SIMPLE MISSION


Oz Lifting Products defines its mission as helping customers move loads easily, safely and securely. Here we see how they deliver on their mission, and learn about their remarkable innovation in microcranes.


ON THE COVER: A Gorbel workstation crane on the job at forklift manufacturer Sellick Equipment, Ltd. In our Cover Feature, we learn about the factors that drove Gorbel’s founder, Dave Reh, to build the business that he did, focusing first on reliability, and then working to be fast on top of that. And we see how that direction has evolved over more than 40 years.


INDUSTRIAL LIFTING EXCHANGE SUMMER 2018, Vol. 2, Issue 2


IN THIS ISSUE


2 | EDITOR’S NOTE 5 | INDUSTRY NEWS


12 | ADVISOR 30 | SPOTLIGHT 32 | GUEST BLOGGER


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industrialliftingexchange.com | 615.891.4499 INDUSTRIAL LIFTING EXCHANGE SUMMER 2018 1


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