Event report WORLD EVENTS

InfoComm 2018 6 – 8 June 2018 Las Vegas US

InfoComm 2018 will bring back Center Stage to the trade show floor, June 6-8 in Las Vegas. The Center Stage sessions will explore how to increase audience engagement through personalized and immersive experiences by way of aug- mented reality (AR) and virtual reality (VR), wearable technology, human-can- tered user interfaces, and more.

IFA Berlin 2018

31 August - 3 September 2018 Messe BerlinGermany

IFA in Berlin, the global trade show for consumer electronics and home appliances, presents the latest products and innovations in the heart of Europe‘s most important regional market. Only IFA offers such a comprehen- sive overview of the international market and attracts the attention of trade visitors each year from more than 100 countries. IFA is the main meeting place for key retailers, buyers, and experts from the industry and the media. Don't miss the opportunity to explore emerging trends and celebrate the premieres of new technologies and products. Web site:

CEDIA Expo 2018 4 - 8 September 2018

San Diego Convention Centre CA, USA

The Custom Electronic Design & Installation Association invites you to San Diego, California for CEDIA Expo. The Trade Sho takes place at San Diego Convention Center. CEDIA Expo 2018 is actually a stage where several primary solutions and products are to be put on show; these will be about Design, Electronics, Homes, Consumer Electronics, Multimedia Technologies, Installa- tion Technology, Household Appliances and Home Technology. This year more than 20000 industry leaders, and professionals are coming together in San Diego, California USA for CEDIA Expo 2018.

Connect: age of collaboration 26 – 27 September 2018 Design Museum Kensington London UK

‘Connect: People: age of collaboration’ is a new experiential event to be staged by Maverick AV Solutions at Kensington’s Design Museum on the 26th and 27th September this year. The mixed trade and end-user event will flag-up opportu- nities to conduct collaborative business in agile workspaces while supporting work-life integration. The interactive programme will use innovative technolo- gies to replicate efficient new business processes, and the new agile workspac- es and technologies of the contemporary enterprise. Register your interest at:

Enterprise Business Collaboration 18 – 20 November 2018 Meliá Berlin Germany

Enterprise Business Collaboration offers you the unique opportunity to posi- tion your business in front of leading enterprise collaboration experts and is designed to maximise your time with your target audience and new business prospects. From the thought-provoking plenary and business stream sessions to networking at the Icebreaker and World Café sessions, your company will be front and center. Do you have a solution or product and would like to present, exhibit or meet active buyers?

NEC Showcase LIVE:a day in the life

Congratulations to Gill Slater and her marketing team at NEC on an imaginative and truly ex- periential Showcase event. The

grabbing a coffee on the way to their first meeting then stroll- ing along the high street for lunch. The visual experience

NEC Showcase LIVE 2018 – the drama begins

NEC Showcase is one of the most enjoyable industry events in the calendar, although we attended the Holborn basement venue with some trepidation. Last year, the same venue was extremely hot and crowded, with no seating area to sit and enjoy the AV News sponsored lunch.

This year, our sponsorship was limited to coffee and cold drinks, but the venue was trans- formed into a themed back- ground for a showcase drama, complete with actors playing a couple in various encounters with technology throughout the working day. These started with an initial meeting at the tube station; moved to QSR conces- sions for morning coffee and snacks, and then to a bus stop to complete their journey. Other scenarios included retail and a cinema.

This more immersive ap- proach was borne out as end-user attendance increased to close to 50%, compared to channel. “The visualisation of technology in action greatly ap- peals to end-users looking for inspiration to recreate solutions within their own environment.” Over 15% of all visitors attend- ed from outside of the UK, as Showcase continues to attract a wider out-reach across Europe and beyond.


Unanimously, the positive feed- back regarding NEC’s creative delivery was described as as- tonishing, as attendees enjoyed experiencing the exciting ‘story’ of their day. Visitors were taken on a journey through a typical London day – travelling by tube,

was widely shared over social networks with #NECShowcase seeing extraordinary twitter

to draw the industry together through collaboration,” said Steve Pryor, Director of Oblong. ‘‘We’re showing our Mezzanine solution integrating with the NEC InfinityBoard - by connect- ing technologies and presenting them in a real-world simulation, Showcase becomes a highly im- pactful and innovative environ- ment. Partnering with NEC is a very cost-effective way to show our product, the set is built ready for us to simply turn up and add our technology. The quality and quantity of visitor through-put has been outstanding.’ Mark Taylor, Solutions Sales Manager and Technical Orches- trator of Showcase said: “We are overwhelmed by the hugely pos- itive response to our fresh new Showcase concept this year. The holographic telepresence solu- tion from our partner Musion proved a particular talking point

Technology highlights in- cludes:

• Taking a stroll along the vir- tual high street, experience real QSR solutions as used in McDonald’s and Pod. Visitors could select their ideal rug size using POS projection in the IKEA store.

• Entering the retail store of the future with engaging con- text-aware signage, POS inter- active self-service, captivating social media interactions and inspirational creative signage.

• Experiencing how touch and gesture-based solutions linked to advertising and promotions help to increase customer en- gagement.

• Interacting with live 3D holo- graphic telepresence.

• Experiencing live VC and collaboration using NEC’s all- in-one meeting room and cor- porate conferencing solution, InfinityBoard.

• Comparing dvLED, LCD vid- eo walls and laser projection technologies, side by side, creating huge digital surfaces. • Chilling out in the virtual re- ality zone and experience au- dio visual harmony.

NEC Showcase LIVE 2018 – “Fancy a coffee?”

traffic, reaching close to 6 mil- lion impressions, according to NEC’s display technologies, including LCD large format and desktop displays, projection and dvLED digital surfaces, shaped visitors’ visual engage- ment. The capabilities of the technology were perfectly suit- ed to supporting a wide range of applications, as demonstrat- ed along the Showcase journey which addressed transport, re- tail, DooH, QSR, corporate, ed- ucation, leisure and command and control.


NEC worked with 42 partner companies who were universal- ly committed to the valuable part they played in creating the Showcase experience. “The Showcase is an excellent forum

as visitors received a personal welcome as they entered the venue! Live interactions were central to our theme running throughout Showcase.”

NEC Showcase LIVE 2018 – “Let’s take the bus!”

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