FPCA NEWS


MEET THE SALTERMITCHELL PR TEAM FPCA’S NEW PUBLIC RELATIONS FIRM


April Salter, APR, CPRC


CEO + FOUNDER Counselor to top public officials and corporate leaders... former com- munications director under Florida Gov. Lawton Chiles... has alphabet soup of credentials (APR, CPRC)... native of the Conch Republic (Key West)... campaigned to save libraries and rhinos from extinction... sold rhino poop on eBay.


Heidi Otway, APR, CPR


PRESIDENT + PARTNER Seasoned PR strategist... Social media influencer... attention-getter... former TV news producer... loves a wild pitch... has the creds (APR, CPRC) ... forged campaigns to help households get out of debt and to sign up tens of thousands of kids for health insurance...


Sarah Tyson Alfano


SOCIAL MEDIA MANAGER Able to precisely target and engage key audiences across digital platforms... Routinely exceeds project goals for social media network growth and engagement... Gifted in developing brand voices that get people talking... Former Tampa Bay Times social media maven… When not live-tweeting, she’s cooking up dinner with her husband and posting a photo of it on Instagram (#WeAteTheWholeThing)... Mom to two rescue pups, Leon and Jolene


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