by Becca Anderson
Virtual panel REPORT
QUESTION: How do you promote your green initiatives to your customers?
Kathy Vaillancourt
OPERATIONS MANAGER SPOTLESS DRY CLEANERS, TORONTO
Our website and advertising, including social media outlets, inform our customers that we are an environmentally friendly and certified dry cleaner. We are perchloroethylene- and halo gen-free.
In the past six years we
have had numerous customers voice their opinions about all the wasted packaging in their
orders, so we made the decision to remove most of the unwanted packaging. We now offer our customers ‘Spotless Eco Bags’ (reusable garment bags) free of charge and promote them as ‘pre-cycling’ by keeping the poly out of the landfi lls. We train our corporate and franchise team to promote recycling hangers to our customers. This past Earth Day we packaged every order in a Spotless Eco bag and advertised this in a local newspaper.
Rob McConnell PRESIDENT
GIBSON’S CLEANERS, TORONTO
We communicate and promote our green initiatives in several ways. We include the Green- Earth logo on all signage, dis- plays and print material. Our ‘on hold’ phone messages promotes our green initiatives such as hanger recycling, bio- degradable poly, reusable gar- ment bags, GreenEarth clean- ing solution, etc. Our website includes a video called ‘The Gibson’s Story’, which high- lights what we are doing to be green. Hanger caddies in our stores that we offer to our cus- tomers, as well as a stationary hanger recycling bin. Our cus- tomer service representatives promote our very popular 2-in-1 garment bags.
Darcy Moen
CUSTOMER LOYALTY NETWORK & DRYCLEANERS UNIVERSITY
I help clients promote their environmental message across multiple media, in print such as hang tags, email marketing messages, Facebook posts, In stagram, Twitter, Google Plus, and multi-media text messages to smartphones. The images I provide them are royalty-free and can be used in a variety of ways.
Kathy Vaillancourt
Rob McConnell
Darcy Moen
14 FABRICARE CANADA March/April 2018
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