10 THE GREENSBORO TIMES
NAACP Files Racial Discrimination Lawsuit Against Capital One Bank
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## ## ## ## Over the past two years, Capital One Bank has been closing many of
its brick-and-mortar locations around the state of Texas in what the bank claims to be a cost-cutting measure. The NAACP, however, has filed a lawsuit in federal court against the publicly traded company, alleging that its actions are discriminatory against its black and Latino customers, while also using black celebrities in its commercials to enhance its agenda.
The suit, filed in federal court in the Southern District of Texas, alleges that black and Latino customers are encouraged to use ATM cards to transact their business with the bank, which reduces the possibility of minority customers applying for mortgages, credit, and traditional banking services.
Actor Samuel L. Jackson, revered director, Spike Lee, and NBA Hall
of Famer, Charles Barkley, have all featured in many of Capital One’s ads. The civil rights organization said the black celebrities are being unwittingly used to advance its agenda to relegate its minority bank customers to only debit-card carrying customers when their commercials ask, “What’s In Your Wallet?”
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Proud to be a corporate sponsor of this production CAPITAL ONE FIRES BACK
Capital One said in a statement to Black Enterprise that the assertion “is so offensive and so far from the truth, it doesn’t merit a response.”
“Capital One has been thoughtful about its branch strategy in order to provide the right physical presence in all of our markets that considers
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