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MAKING WAVES WITH ITS UNIQUE TREATMENTS LIVE 24-SEVEN


EF MEDISPA EDGBASTON


Lauded by the likes of Gwyneth Paltrow, Jennifer Aniston and the Ecclestone sisters, EF MEDISPA has been making waves across London’s beauty industry for years and now it has made the journey to Birmingham, with the opening of its brand-new Edgbaston clinic.


With an impressive treatment list, there are therapies that fight fat, remove wrinkles, illuminate skin, and even combat unwanted hair, but as we get set for the warmer months, Live 24-Seven went to Edgbaston Village to find out more about this exciting addition to the region’s beauty scene.


EF MEDISPA Edgbaston really is doing things differently, with the help of the world’s top treatments, which are being brought to the UK by founder of the brand, Esther Fieldgrass. Considered a pioneer of the beauty industry, with over four decades of experience, Esther spends the year travelling the world to understand the trends set to hit the market and the best treatments available. Speaking to Esther, her passion for


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delivering results-focused treatments is palpable, which is also shared by Harchie Basra, owner of EF MEDISPA Edgbaston:


“Growing up, I always had a passion to work in the beauty industry, but my parents didn’t consider it a noble profession so I resorted to teaching. I thoroughly enjoyed my time in this profession and found it to be hugely rewarding, but I found I still had a deep longing to get into the aesthetics industry! So much so, that when the opportunity presented itself, I went off to train at one of the best schools in London, where I started from scratch and learnt all there was on offer to know about the beauty industry. I experienced first-hand carrying out a block of intense treatment training for clients back to back over a ten-week period, and although it was hard, I loved every minute of it. Today, I am the clinic manager and franchise owner of EF MEDISPA’s Edgbaston clinic along with my husband, and now I feel like I’m in my element, knowing and seeing the difference we make to our client’s lives.”


EF MEDISPA Edgbaston was opened by Harchie and her husband, Dal, at the end of last year and has already been making waves with its unique treatment programmes and approach to customer service.


Where the clinic differs is not always in the type of treatment, but the technology that goes behind it. For example, where you can get a treatment like microneedling in most clinics, EF MEDISPA’s Derma Pen and Derma Stamp treatments are the frontrunners in their field, with phenomenal results. The clinic has the exclusivity for the West Midlands


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