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LIVE 24-SEVEN


CARTERS FURNITURE BRING YOUR HOME TO LIFE.... FOR LESS


Comfortably nestled behind ASDA on New road in Kidderminster, Carters Furniture Store still enjoy success after 43 years in Kidderminster. Opened in 1975, by John and June Carter on Comberton Hill, it quickly became apparent that the appetite for quality affordable furniture in and around the area greatly surpassed their initial expectations and it wasn’t long before the decision was made to search for much larger premises.


The business was relocated to its current canal side location in 1982, but due to overwhelming demand this still wasn’t enough space to cope and in 1988 the beds moved to their own location in a brand new showroom just around the corner on New Road which continues to thrive and grow year on year with famous brand names including Silentnight, Vi-Spring, Sealy, Hypnos & Harrison hand-tailored beds.


IThe remainder of the company specialising in Sofas, Dining sets, Bedroom Furniture and Giftware continued to grow in size throughout the 90’s and into the new millennium, resulting in renovations to the building and effectively doubling the warehouse capacity, extending the showroom and stock areas as well as updating the interior of the store, to maintain a grasp on the latest fashions and trends.


It will come as no surprise to hear that after the continual extensions and expansions the combined coverage of showroom floor between the two stores is now well over 35,000SqFeet!!


Where does the success come from? Big name brands have always been associated with Carters, from GPLAN to CELEBRITY, SHERBORNE to ALSTONS, ERCOL to STRESSLESS, dealing with some of the best suppliers of furniture in the world will always mean Carters is at the forefront of quality and design, but that isn’t all, as we maintain close relationships with many smaller local manufacturers, who are able to supply bespoke and made to measure furniture, the choice available is truly staggering and definitely one of the reasons the business has continued to be a success over such a long period of time.


Another reason would be the ethos instilled in the staff by John and June, whereby they are encouraged to promote a comfortable and friendly shopping experience where you won’t be hassled, pushed or forced into a sale. Instead, you will find yourself able to peruse the shop at your convenience with knowledgeable and experienced sales assistants on hand to aid your decisions and alleviate your dilemmas.


Having had a huge success with the relatively new launch of their ecommerce website Carters continue to grow their website showcasing as much furniture as possible whilst making it all available to purchase online 24/7. Carters Stressless studio has increased dramatically in size due to it's overwhelming success and is set to expand yet again this year with new models and the introduction of brand new to the market Stressless dining furniture. Also, being a premier stockist of GREAT BRITISH BRAND Ercol - that display is also set to expand with the imminent arrival of even more dining and bedroom ranges from the popular brand.


The new age of the internet and social media have seen the Carters brand splashed far and wide, resulting in the customer base expanding further and further from its origin in Kidderminster, spreadingthroughout theUK. Over the years customers have often come from as far a field as Wales, Devon, London and Liverpool to buy from the store, and closer to home they regularly deliver to Stratford, Warwickshire & Herefordshire.


In the past 43 years a lot has changed, competitors have come and gone, recessions have waxed and waned, styles have been forgotten and returned, but the core belief at Carters has always remained the same. We will offer you a huge choice of great quality furniture and with our Price Promise , WE WILL NOT BE BEATEN ON ANY LIKE FOR LIKE QUOTE !! Come in and see for yourself the counties largest independent furniture store is also one of the longest established family run businesses in the area.


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