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51 SHOW PREVIEW


A WORLD OF INNOVATION


Celebrating its 32nd anniversary year, kbb Birmingham, the largest and most established kitchen, bedroom and bathroom event in the UK returns to the NEC, Birmingham from 4 - 7 March 2018.


ollowing the success of the last show’s Future theme, kbb continues to predict forthcoming trends and challenges facing the UK KBB community – in partnership with AMA Research.


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Bringing you a world of innovation for a world of change, kbb Birmingham will manifest four challenges and trends in each feature across the four day event, providing innovation, inspiration and insight to help businesses grow in such a fast paced industry. The four trends are:


• Society: Evolving customer behaviours alter the meaning of lifestyle design, e.g. DIY conscious early adopters outsource cutting edge design and smart space innovations, fuelling the installer skills shortage. Conversation to be led by Franke.


• Smart Technology: Be it future or fad, ‘smart’ is creating new possibilities for those on either side of the debate. Virtual reality for example is transforming showroom buying behaviours and voice recognition is modifying our use of space. On the other side of the argument, reactionaries revert to traditional kitchen and bathroom design.


• Disruption as Opportunity: ‘Disruptors’ change the construction landscape, paving the way for new design opportunities, e.g. uncertainty surrounding Brexit stimulates a stagnation in house prices, driving a growing refurbishment market fuelled by mature, equity rich homeowners undertaking big ticket kitchen and bathroom projects. (Conversation to be led by Novy.)


• Materiality: UK consumers continue to become more knowledgeable and demanding for higher quality products and materials, e.g. worktops continue to dominate the kitchen furniture market, calling for innovation and


diversification within the surfaces sector. (Conversation to be led by Carron Phoenix.) Returning again this year, The Innovation Awards, in partnership with Blum UK, aim to discover and celebrate brands that are producing products, methods and ideas that align with the themes’ four trends – helping to shape the future of the industry. The award entries will be judged by an esteemed panel of judges. The winners will be announced at the show, allowing visitors to cast an eye on the innovations. This year’s Retail and Design Conference, held by kbbreview, will provide practical advice for businesses to grow in an industry that is forever changing. The discussions and panels will combine topics such as: how to survive a recession and come out stronger, the latest material and colour trends according to Formica Group’s ‘Future Vision’, as well as constructive ‘how to’ brand solutions. More topics will be announced closer to the show. kbb Birmingham 2018 will also see the return of many industry leading brands, as well as exciting new exhibitors including: Smeg, Dansani, Novy, Franke, Samsung, Uform, Carron Phoenix, Rot Punkt, SCHOCK, Astracast, Cambria, Scavolini, Nobilia, Caple, Blanco, Sensio, Perrin & Rowe, Hettich, Impey and Villeroy & Boch. Jon Johnston, event director for kbb Birmingham commented: “I’m really looking forward to another successful year at kbb Birmingham, and particularly how the community will explore and learn from this year’s theme. We’re welcoming a range of new and returning exhibitors, all of which will showcase a high calibre of products, methods and ideas. I would recommend visitors try and spend more than one day at the show.”


To register for your ticket, and for more information about the show, visit WWW.KBB.CO.UK


WWW.HBDONLINE.CO.UK


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