BUILDING PRODUCTS & SERVICES; CLADDING & FACADES 29 Top Tips For A Successful Award Entry E
ntering awards can have huge benefits for businesses. Winning, or even making it onto a shortlist, can boost your credibility
and powerfully promote your skills and experience. Preparing an award entry isn’t always easy though, so here are our top tips to help make your submission stand out:
1. DON’T RUSH IT. Allow plenty of time to draft a really solid entry. Judges see hundreds of entries so will be able to tell if you’ve cobbled one together in your lunchbreak.
2. START AS YOU MEAN TO GO ON. Create a compelling introduction that sets the scene, including key points that spark the judges interest from the outset.
3. BE CLEAR AND CONCISE. Develop a structure and tell a story, but don’t waffle or use jargon.
4. PROVIDE EVIDENCE. Back up details of your successes with facts or stats that underline business benefits and outcomes.
5. CHECK THE CRITERIA. Read this carefully before you start to check that you can tick every box and revert back to it at the end to ensure you’ve met all requirements.
6. MAKE IT SHINE. Grab the judges’ attention with an eye-catching design that brings your entry to life, including a supporting information document if permitted.
7. SHARE WITH COLLEAGUES. Ask other people to read the draft and provide honest feedback. There is always room for improvement and getting it checked will also ensure that there are no mistakes.
Sarah Reay is managing director of
Construction Marketing Experts, a full-service marketing consultancy. For further advice on writing award entries or
if you need a hand drafting your submission, call or visit the website.
0843 506 5202
www.constructionmarketingexperts.co.uk
Cladding makes a difference in Caerphilly
Freefoam Fortex Double Shiplap PVC-U Cladding has been utilised to great effect on homes on the Lansbury Park estate in Caerphilly. Installed as part of a £2 million investment package to improve energy efficiency and transform the appearance of the estate the extensive refurbishment programme was commissioned by Caerphilly County Borough Council and fitted by contractor Eon Energy. The development previously featured white PVC cladding but the refurbishment gave the opportunity to bring colour to the properties. Eon Energy chose a variety of subtle shades from the Fortex range including Cappuccino, Colonial Blue, Misty Grey and Argyl Brown to compliment the new exterior finish. PVC cladding is a cost effective option saving expensive and time consuming ongoing maintenance. With Freefoam’s ten year guarantee on the majority of the colour range Caerphilly Borough Council will still be seeing the benefits in many years to come.
01604 591110
www.freefoam.com WWW.HBDONLINE.CO.UK
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