CAREER OUTLOOK » The Auto Industry Overview


Auto Industry Prospects


THE U.S. AUTOMOTIVE INDUSTRY ISN’T LOOKING TOO GREAT RIGHT NOW. THE SIX-YEAR SALES RECOVERY FROM THE 2008–09 FINANCIAL CRISIS APPEARS TO HAVE COME TO AN END. ON TOP OF THAT, EXECUTIVES ARE IN A SPIN ABOUT HOW TO MANAGE THE MAELSTROM OF CHANGES THAT ARE BATTERING THE BASIC PREMISE OF INDUSTRY PRODUCTION AND CUSTOMER REQUIREMENTS.


not shrinking. Indeed, as generation Z gets older and begins to form part of the army of auto consumers, their expectations are clashing with major car producers’ traditional and longstanding manufacturing concepts.


O


DIGITAL DISRUPTION ISN’T THE ONLY ISSUE


Digital disruption is a swiftly


growing headache for some automakers, while for others, it’s a way to drive their ideas forward. However, neither group is really succeeding—yet. One major consumer-facing detail automakers need to nail is how to give buyers every option they can think of while keeping costs under control and also growing profi ts to keep ahold of shareholders and investors. As you might imagine, it’s not an


easy job. But that’s only one issue in a fast-changing industry. There is also fi erce competition


in the developing electric mobility market as vehicle makers battle to win an increasingly conscientious market with more environmentally friendly expectations than ever before. Indeed, while Toyota was pressing forward in the battery electric vehicles sphere (BEV), research by PWC highlights that BMW remains the current market leader, while Tesla has now overtaken Toyota.


82 USBE&IT | CONFERENCE ISSUE 2018 www.blackengineer.com


f course, consumers still want and need to buy cars. But the market sectors are growing,


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