Golf
The Trilby Tour - a cut above the rest!
The ten-year-old Trilby Tour was instigated by William Hunt, a tailor of Savile Row, to demonstrate both their own aptitude for clothing finery, and some of the country’s leading golfing talent outside of the European Tour.
The golfers each pay a fee that might require some saving for: a not-so-negligible £285 for an individual or £550 for a two- ball. This does not only guarantee entry to the competition, however. It is effectively a tailoring cost, as included in the tour fee is a fully-tailored outfit each, for both player and caddy.
Looking across the Phoenix course during the Trilby Tour event
the club’s membership figures across both courses.
The new membership mode is based on a
pre-pay system, like buying strings of tickets for use in arcade machines. Customers load their membership with credits, which become cheaper when bought in greater bulk, and credits can be traded against the value of a round. How many credits are used up varies as
determined by certain value factors. 18 Phoenix holes close to peak time results in many credits being used up, whereas 9 Hadzor holes on a winter evening consume very few. Alec Fernihough spoke to us about the memberships. He said: “June was a strange month for us mostly; a bad month for business in almost every way.” “July though, has been loads better. And
now, overall, memberships are continuing a pretty consistent upward trend on both fronts. The flexible memberships have been on the rise for a while, but the traditional type have seen a nett increase of fifteen just this month already, which is very good.” “Whether it’s that people are suddenly
just finding more value in the traditional membership for whatever reason, I don’t know. Or perhaps they’re just generally
feeling more positive about the economy. Whichever applies though, it’s nice to see that interest continue.” The facilities also include a floodlit driving
range nearby the Hadzor course, a short- game area, floodlit putting green and a true rarity close to the first tee: a petanque piste which is used regularly by the U3A group (who presently have 75 petanque members) who play up to twice a week, followed by lunch in the clubhouse. Pétanque is a French form of boules, which
is often played on a hard court made of gravel or hard ground, and of similar size to a bowling green. The playable balls are made of hollow steel, and the jack (sometimes called the ‘piglet’) is wooden. The balls can then either be rolled, as in
other forms of boules, or simply thrown at other balls to displace them, or get as close to the jack as possible. As in the other forms, points are awarded for the number of unbeaten boules surrounding the jack at the end of the leg. Their foray into two relatively obscure
sports, the pétanque and footgolf on-site, is the result of teamwork and team planning. That said, the experimentation comes alongside the youth of the club. Just before its opening, the club was given
In the tournament organisers’ words, the draw of the competition for both players and spectators ‘lies in unusual competitive format, with the top four players on the day going into a 3-hole shootout to decide the champion.’
Each leg of the tour is recorded, naturally including the final, and compiled into a highlight show. This is presented as a TV series on Sky Sports in the autumn, and annually attracts TV viewership of several million, making sponsorship of the tournament a safe investment.
William Hunt, the founder of the tournament, said: “The Trilby Tour is the only event that offers amateur golfers a truly professional experience. There are no half-measures - the pressure is relentless and it's Winner takes all.”
“In front of the crowds and cameras there is no place to hide. I can guarantee it will be a day to remember for the rest of your life. Each year we raise the bar in the amateur golf game. We strive for excellence.”
“Though the Trilby Tour has grown bigger and bigger each year, the ethos remains the same as the day we started: to redefine the game of golf and push players to the limit.”
No doubt William will be excited to discover who this year will become the decennial winner of the tournament which bears his name.
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