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marketing


window By CINDY FELDMAN, Marketing Director [cindyf@ineda.com]


PEOPLE WORK LESS AND GET MORE DONE


HOW SMART How you work is far more important than how much you work.


Smart people know the importance of shifting gears on the weekend to relaxing and rejuvenating activities. They use their weekends to create a better week ahead. This is easier said than done, so here’s some help. The following are some things that you can do to find balance on the weekend and come into work at 110 percent on Monday morning.


1. Disconnect. disconnecting is the most important weekend strategy, because if you can’t find a way to remove yourself electronically from your work Friday evening through Monday morning, then you’ve never really left work.


2. Minimize chores. Chores have a funny habit of completely taking over your weekends. When this happens, you lose the opportunity to relax and reflect. What’s worse is that a lot of chores feel like work, and if you spend all weekend doing them, you just put in a seven-day workweek.


3. Exercise. Getting your body moving for as little as 10 minutes releases GABA, a soothing neurotransmitter that reduces stress. Exercise is also a great way to come up with new ideas. Whether you’re running, cycling or gardening, exercise leads to endorphin-fueled introspection.


4. Reflect. Weekly reflection is a powerful tool for improvement. Use the weekend to contemplate the larger forc- es that are shaping your industry, your organization and your job. Use this insight to alter your approach to the coming week, improving the efficiency and efficacy of your work.


5. Pursue a passion. you might be surprised what happens when you pursue something you’re passionate about on weekends. Indulging your passions is a great way to escape stress and to open your mind to new ways of thinking.


6. Spend quality time with family. Spending quality time with your family on the weekend is essential if you want to recharge and relax. Take your kids to the park, take your spouse to his or her favorite restaurant and go visit your parents. you’ll be glad you did.


7. Schedule micro-adventures. Studies show that anticipating something good to come is a significant part of what makes the activity pleasurable. Knowing that you have something interesting planned for Saturday will not only be fun come Saturday, but it will significantly improve your mood throughout the week.


8. Wake up at the same time. It’s tempting to sleep in on the weekend to catch up on your sleep. Though it feels good temporarily, having an inconsistent wake-up time disturbs your circadian rhythm. your body cycles through an elaborate series of sleep phases in order for you to wake up rested and refreshed.


9. Designate mornings as ME time. it can be difficult to get time to yourself on the weekends, especially if you have family. your mind achieves peak performance two-to-four hours after you wake up, so get up early to do something physical, and then sit down and engage in something mental while your mind is at its peak.


10. Prepare for the upcoming week. The weekend is a great time to spend a few moments planning your upcoming week. As little as 30 minutes of planning can yield significant gains in productivity and reduced stress.


“Time is what we want most, but what we use worst.” – William Penn


28 | The Retailer Magazine | May/June


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