Machinery Pete not only tracks trends over time, but also the locations of farmers (by state) who are searching for specific equipment. in the spring of 2017, both Nebraska and iowa were in the top 10 states for mid-range tractor searches. (see table).


What’s powerful about this business intelligence is that Machinery Pete marries analytics with action. Specifically, Machinery Pete has an email database of more than 600,000 farmers with their demographic information. So, if you have specific units that would be a good fit for the livestock market, you can send a targeted email campaign with those units to ranchers with more than 50 head of cattle. The email can go to farmers just in your 150-mile radius or they can send it to any geographic region you want to reach.


Contact Machinery Pete at customersupport@machinerypete.com or 844.727.6374 to learn how to take this business intelligence and turn it into targeted marketing action today.


Source: Machinery Pete


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