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20 SEMINAR SCHEDULE


Arabian Travel Market - Global Stage 2017


A packed programme brings together high-profile speakers and industry experts to discuss, debate and anticipate the latest developments, news and trends in travel and tourism across the Middle East and beyond


TUESDAY 25TH APRIL 11:00 - 12:00


Business Travel and the Sharing Economy: Pros and Cons How is the new sharing economy trend, led by the likes of Careem and Airbnb, impacting business travel? Are business travellers embracing this trend and if so, what are the pros and cons? Panellists discuss how the sharing economy is disrupting business travel, particularly in the Middle East, and what the future holds. With business and leisure travel becoming increasingly blended into one ‘bleisure’ experience, will the sharing economy become even more popular? How should business travel specialists adapt? Moderator: Karen Osman, Managing Director, Travel Ink Speakers: Bassel Al Nahlaoui – VP Business Development & Government Relations, Careem; Rabih Saab, President and Managing Director, Europe, Africa, and Middle East, Travelport


12:20 - 13:20


Riding the Wave of Cruise Tourism The GCC’s cruise industry is going from strength to strength, with new ships homeporting in the UAE and more cruise lines adding the GCC to their itineraries every year. The region is gearing up for more cruise business by building new ports or terminals and relaxing visa restrictions. Dubai alone is targeting one million cruise tourists by 2020 as the expansion of Mina Rashid gets underway. Our cruise experts discuss the potential to grow the industry in the GCC, as well as taking a look at the best ways to attract more cruise lines, by improving infrastructure, destination experiences and travel industry support. Moderator: Gemma Greenwood, Director, Content Inc Speakers: Hamad Mohammed Bin Mejren, Senior Vice President, Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism); Helen Beck, Vice President, Interna- tional Sales & Marketing, Crystal Cruises; Lakshmi Durai, CEO, Travel Matrix, representative for Celebrity Cruises; Bo Larsen, Senior Vice President Strategic Partnerships, Cruise Lines International Association


13:40 - 14:40


The Future of Luxury Travel What will the future of the luxury travel landscape look like? We ask local and global luxury travel specialists for their predictions on the top trends across guest experience, service, destinations and hotel design. Moderator: Rhea Saran, Editor-in-Chief, Conde Nast Traveller Speakers: James Britchford, VP Sales and Marketing, IHG Linda Celestino, VP Guest Experi- ence, Etihad Airways; Anthony Challinor-Cole, General Manager, Elegant Resorts Middle East


15:00 - 16:00


OTAs: The Future of Travel? The OTA giants are growing rapidly throughout the Middle East. For many hoteliers and other travel businesses, they bring a new route to market, galvanising the sector. But are they driving down profits and making it harder for smaller businesses? Our panel of OTAs and hoteliers offers a snapshot of the current dynamic around OTAs in the Middle East, and attempts to map the future. Moderator: Dan Pearce, Managing Director, TTG Speakers: Paula de Keijzer, Senior Director, Middle East, Africa and Indian Ocean, Expedia; Amer Al Halabi, Regional Manager, HotelsCombined; Sapan Anand - Vice–President Stra- tegic Alliances, Rategain


16:20 - 17:20


The Real Deal: Why Selling Local Experiences Matters Today’s travellers are seeking authentic destination experiences. They want to discover traditional cuisine, stay in real houses, shop in the back streets, immerse themselves in the culture, try off-the-beaten track adventures, take ‘insider’ tours and live like locals. The rise of peer-to-peer booking sites like Airbnb and local experiences portal, Triip.me, has proven this. Our panellists give tips on how Middle East destinations can adapt to this trend. What steps have destinations taken to sell ‘the real Middle East’? Moderator: Karen Osman, Managing Director, Travel Ink Speakers: Issam Kazim, CEO, Dubai Corporation for Tourism and Commerce Market- ing; Saif Saeed Ghobash, Director General, Abu Dhabi Tourism & Culture Authority; Andy Levey, Head of Marketing, La Perle by Dragone; Simon Mead, Manager-Operations, Arabian Adventures-Destination Management Company of the Emirates Group


WEDNESDAY 26TH APRIL 11:00 - 12:00


Interview with Jaan Albrecht, CEO, Saudi Arabian Airlines (SAUDIA) A first for ATM, the live interview will explore Saudia’s considerable investments in new fleet and product innovations, including its recently launched ‘First Suite’ product. Moderator: John Strickland, Director, JLS Consulting


12:20 - 14:40


ATM Global Halal Tourism Summit The inaugural ATM Global Halal Tourism Summit brings together the world’s leading Muslim travel experts to discuss this fast-growing sector, worth US$145 billion in 2015, according to Thomson Reuters. Its value is tipped to hit US$233 billion by 2020. Moderator: Gemma Greenwood, Director, Content Inc Speakers: Opening session: Halal Tourism - The Big Picture: Faeez Fadhlillah, Co-Founder & CEO, Salam Standard & Tripfez; Ali Manzoor, Associate Partner, Knight Frank: Mr Zulki- fly Md Said, Director General, Islamic Tourism Centre (ITC), Malaysia; Enver Cebi, Chief Operating Officer, Halalbooking.com. Session two: Halal Destination Strategies Revealed: YBHG Datuk Musa HJ Yusof, Senior Director International Promotion Division (Asia, Africa), Tourism Malaysia; Riyanto Sofyan, Head of the Team for Accelerated Development of Halal Tourism, Ministry of Tourism Indonesia, Mr Takao Yamamoto, Director Middle East, Kyoto City Tourism Office / Kyoto Convention & Visitors Bureau. Session three: How to Sell Halal Travel: Rafi-uddin Shikoh, Managing Director, DinarStandard; Nabeel Shariff, Serendipity Tailormade and Luxury Halal Travel; Naeem Patelia, Travel Consultant, Travel Counsellors UAE; Nehme Imad Darwiche, CEO Jannah Hotels and Resorts.


15:00 - 16:00


Hear From Leading Asian Airline Malaysia Airlines Don’t miss the opportunity to hear from the CEO of Malaysia Airlines. Interviewed by John Strickland, we will learn what topics are top of the agenda for this airline and about the importance of the Gulf market for them. It’s sure to be an interesting discussion so don’t miss it! Moderator: John Strickland, Director, JLS Consulting Speaker: Peter Bellew, CEO, Malaysia Airlines;


16:20 - 17:20


Millenials: Re-Writing Global Tourism We take a look at millennials from major outbound tourism markets – China, France, Germany, the UK and the US. With an affinity for world travel, millennials also favour individualism, experience and local exploration, booking on mobile apps and online. YouGov has drawn on data from members of its global research panel to better understand how millennials plan and execute travel. Moderator: Scott Booth, Senior Research Director-Head of Data Products-MENA, YouGov Speakers: Ali Hashmi, Industry Manager, Travel MENA Google; Damian Bohmer, Senior Director Commercial-Middle East & Africa, IHG


ARABIAN TRAVELMARKET PARTNERS:


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