“For some years now, I have been considering the idea of making a watch that our agents could sell at a more modest price than our Rolex watches, and yet one that would attain the standard of dependability for which


Rolex is famous. I decided to form a separate company, with the object of making and marketing this new watch. It is called the Tudor watch company.” - H. Wilsdorf


It’s illustrious elder sibling Rolex would guarantee the technical, aesthetic and functional characteristics, along with the distribution and after-sales service.


The Tudor legend was born, and in 1954, the brand set out on a new path which would contribute to it immeasurably. That year saw the launch of its first divers’ watch; the Tudor Oyster Prince Submariner. Designed for exceptional durability, reliability, precision and waterproofness at a moderate price, it quickly positioned itself as an instrument of choice for professionals. Over the next 45 years this original tool-watch continuously evolved to ever better meet the specific requirements of the many


types of divers who were clients of the brand.


The first generation of Tudor Submariners saw numerous versions, and through them, a notable advance in terms of performance.


Gradually the Submariner’s characteristics were honed. Each new reference in the series featured subtle specificities, and by the first half of the 1960s the general lines and technical specifications of the Tudor Submariner were established.


Today, Tudor celebrates 60 years of diving watches with its iconic Heritage Black Bay model. First introduced in 2012, the Black Bay won the


LUXURY 29


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