TRAFFIC CONTROL
STREETSMART can detect Wi-Fi signals from up to a mile away
DATA IS GOLD But what about the global currency that is data? STREETSMART archives and deliv- ers all the data it collects, providing traf- fic managers with a high-level landscape of traffic patterns, time stamped travel times, trouble spots, seasonal changes and most importantly opportunities to reduce congestion over time. It does all those things with the assurance of driver pri- vacy. That’s because at the end of the day, and that means at the end of every day, STREETSMART dumps every code assigned to every vehicle that has passed through the network. With numerous congestion-reducing
success stories already in the company’s portfolio, STREETSMART promises to add to the GRIDSMART trophy cabinet. Traffic
www.thinkinghighways.com
managers work for residents first. Nobody enjoys taking a phone call from a disgrun- tled commuter, upset after sitting in pro- longed and often unnecessary congestion. Detecting Wi-Fi signals from between a
½ mile to a mile away, STREETSMART rep- resents a significant improvement over the 50-foot range of Bluetooth. The compact unit measuring less than 1.8” x 4.3” x 6.3” and weighing under a kilogram, comes with its own modem meaning it can be placed on any operational grid in a city. For all its capability, the company promises STREETSMART is simple to install and can be up and operating in minutes. CEO Malkes says the company’s commit-
ment to the simple integration of its devices is part of a larger strategy to get to SMART CITIES and other applications. “Transporta-
tion is evolving more rapidly than it has in decades and we’d rather be determining the course, looking at the open road ahead rather than the backs of the heads of those in front of us,” he says, sagely. “Connected vehicles are basically here, driverless vehi- cles soon will be and in the near future all the technologies we use in every aspect of our daily lives will work together. That’s how we think. At GRIDSMART, that’s how we create.”
Pete Spiller is co-founder of High Impact PR
pspiller@highimpactcom.com
Bill Malkes is CEO of GRIDSMART
www.gridsmart.com
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