A S FullTEMhead
Jacqueline Woods Technical Sales and Marketing
JOB:VP & CMO, IBM Global Financing IBM Corporation
WON A BEYA FOR TECHNICAL SALES AND MARKETING: She has strengthened and improved IBM customer awareness to serve IBM’s customer base, which includes 92 countries and more than 125,000 customers.
WHAT SHE DOES: As chief marketing officer for IBM Global Financing, she runs strategy, marketing, communications, and product management. Appointed CMO of IBM Global Financing in 2015, Woods has been responsible for several high- profile IBM projects. Prior to her current role, she led a group of Distinguished Engineers and CTO responsible for developing Industry Solutions to complement the IBM software and services portfolios. In this capacity, she was also responsible for the Systems Software strategy and Cloud, Analytics, Mobile, and Social Marketing for the IBM Systems and Technology group.
HOW SHE GOT TO IBM: Woods took engineering math classes and studied FORTRAN and COBOL languages but decided not to pursue a computer science degree. She gained hands-on technical experience in product management as the General Manager for Ameritech’s (AT&T) Customer Premise Equipment business line. The AT&T position was followed by a position at Oracle pricing and packaging technology products and services. This required learning about database development, business application development, and middleware.
HOW SHE GIVES BACK: Passionate about her community, she was recognized as a top 10 fundraiser for UNCF in Los Angeles. She served on the board of the Kennedy School of Government at Harvard University for 7 years. She previously served on the board of Neighborhood Studios for 7 years and was instrumental in helping the organization refocus its mission: to improve its overall strategic objectives to link art and science together for minority youth in Bridgeport, CT. She has been an active member of Links, Inc, for 20 years and successfully led an annual giving campaign, raising over $250,000 for underserved minority youth in Fairfield County, the most in the chapter’s history. In recognition for both her professional and civic achievements, she was named one of the 50 Most Powerful Black Executives in America. Ebony magazine included her on their list of Fifteen Women at the Top in Corporate America, and Savoy magazine named her one of the Top 100 Most Influential Blacks in Corporate America in 2016.
www.blackengineer.com CONFERENCE ISSUE 2017 I USBE&IT 53
2017 Black Engineer of the Year AWARD WINNERS
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