Tought Leader
all over the country to drum up business. It wasn’t easy for a new immigrant with an accent and with no background in sales. But what he lacked in language, he more than made up for in will and commitment. Anyone who gave him a chance never regretted it. Sol was a man of his word and if he committed to manufacture a product, it was of the highest quality and always delivered on time. Te business grew enough over the early years that Rosco had to find a bigger facility. Sol moved the company to Massapequa, New York in 1968 and again in 1974 to the current location in Jamaica, Queens. Te earliest years of Rosco saw the company manufactur- ing mirrors and lights strictly for the automotive markets. Sol saw a better opportunity for the company in the heavy-duty markets and shifted the company in that direction throughout the 70s and 80s. Tat shift continued even further in the 90s with greater emphasis in the bus and specialized truck world. My brother Danny joined Rosco in 1983 and I joined in 1988.
Our presence gave our father a seemingly renewed vigor to grow the business. No day went by without him pushing everyone to find new opportunities. Tat push led us to begin to focus on the school bus industry. In 1993, we attended our first NAPT confer- ence in Pittsburgh. From that point, we began to work diligently
to develop products specifically to meet the needs of this unique market. Sol was laser focused to develop cross view mirrors that met the vision requirements of the recently updated FMVSS 111 requirements for school buses. He received numerous patents for his work in this and other areas. Tat drive to innovate for safety still motivates us today 25 years later. Sol was never comfortable to rest on his accomplishments. He
knew that a business has to evolve to remain relevant in today’s fast changing marketplace. When the demand for interior bus video recording started to appear, Rosco was ready with our VCU system based on the Sony recording cameras. Tat early shift led Rosco to embrace digital vision to the point where in 2006, Rosco brought a school bus to NAPT without any mirrors. Every mirror was replaced with a camera and monitor. Tis made Sol very proud to know that he had motivated this shift within our organization to the point where today, digital vision technology has become a major part of what Rosco does. Sol was a businessman whose drive to succeed made everyone
around him better, but what he really was first and foremost was an educator. Every experience at work eventually turned into a teachable moment. If we didn’t learn something from our successes
Move to Zero
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18 School Transportation News • NOVEMBER 2017
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