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Great Teams Build Great Trailers: Mirage Trailers' Secret to Success Tracks


outstanding, knowledgeable dealers capable of promoting our superior product to their customers. Without our dealers and our many superior vendors, Mirage products couldn’t be as great as they truly are,” says Swikert.


“It’s really a matter of staying with the basics,” Swikert asserts. “We’re not just focused on top line revenue. It is quality growth and minding the details that drives this company.”


Rob Swikert, Mirage’s president and sole owner, has spent most of his life in and around the trailer business. His father, Dale, was a long-time executive with one of the nation’s largest RV and mobile home manufacturers, giving Rob a unique inside- view of the industry from a very early age.


Mirage Trailers President Rob Swikert with his father, Dale Swikert.


After college, Swikert and a friend, with backing and guidance from his dad Dale, started his fi rst his trailer company in Nampa, Idaho – Interstate Trailers. They grew the company, sold it, and three years later Rob set out on his own, founding Mirage in 2003.


Through the years, the father-son team has worked closely together, with Rob leading the company but frequently calling on Dale’s vast experience. Even today, at age 86, Rob’s father maintains an offi ce at Mirage and is a frequent visitor to the


plant; sharing his wisdom and enjoying lunch and a couple hands of cards in the conference room.


“He’s a great sounding board,” Swikert says. “I feel very fortunate to work with my dad.”


The future remains bright for Mirage Trailers, and for those who represent their products. For more information about Mirage Trailers or becoming a dealer, contact Rob Swikert at (208) 461- 7776 or email him at rob@mirageinc.com.


The Xtreme/Teton Sport is available for packages and customization.


www.NATM.com


November/December 2015


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