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Great Teams Build Great Trailers: Mirage Trailers' Secret to Success Tracks


Great Teams Build Great Trailers: Mirage Trailers' Secret to Success


By Dena Roberts, Operations/Product Manager, Mirage, Inc.


For Mirage Trailers founder Rob Swikert, the key to building great trailers is building a great team.


“Mirage is all about the right people,” Swikert says. “We all enjoy what we do and like being here. We believe that money isn’t everything…you must have fun. It is extremely critical to surround yourself with exceptional people, and we have the best team out there.”


This philosophy has served the Nampa, Idaho-based company well. In the past 10 years, Mirage Trailers has grown from a start- up to an industry leader with a network of 250 dealers stretching across the Western U.S. and Canada. The company’s cargo and equipment trailers – used by snowmobilers, ATVers, contractors, and even race car owners – are widely considered some of the best in the industry.


Living and working in the West, so close to the mountains with so many recreational opportunities, Mirage has found a niche with their Xtreme Sport and Toy Hauler trailers. Continuing with their hands on, up close and personal style, Mirage works with the people who use their trailers. Listening to what works, what makes a trailer stand out from the others is what has propelled Mirage to the top of their industry. The Xtreme Snows and


Sports are their fl agship line, dominating the industry with low body profi les and fl at fl oor designs for easy loading and unloading. They also invented a new, innovative front ramp design, resulting in easy drive through convenience. Mirage’s Highmark Package, available on both the Xtreme Snow and Sport models, has become a coveted combination; with yearly upgrades and modernizations that continue to amaze power sports enthusiasts.


Led by virtually the same management team that launched the company in 2003, Mirage continually works to improve every aspect of their business. For example, the company utilizes a unique piece-rate system for production employees that allows them to earn more as effi ciency increases. It’s a common-sense approach that Swikert says keeps employees focused on meeting the market’s increasing demand for lower prices and ever-higher quality. These very same employees not only work together, they play together. Whether engaging in company sponsored sports, camping and fi shing trips, or all piling in company built RV trailers and heading to the races – the Mirage team knows the importance of the proper balance between work and play.


Swikert also credits Mirage’s continuing success to their incredible dealer network. “We are fortunate to have


The Hardcore


RV Toy Hauler is designed for snowmobile and ATV riders who want to a two place trailer that is capable of being towed by a half ton pickup.


14


November/December 2015


www.NATM.com


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