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STUDENT SPECIAL


Shaping up for the future of


personal training


With the role of a personal trainer constantly evolving, we explore some of the key trends shaping this exciting career path


help them make lasting changes to their lives through the power of exercise. While, these are all established benefits


F


of a career as a personal trainer (PT), the most exciting aspect is the constant evolution of the role. Since the recession, the role of a personal


trainer has changed significantly and the next three to five years are expected to yield even greater advances. Te emergence of wearable technology


has meant that PTs can work more closely with clients than ever before, while the


or many, personal training is the dream career. It offers the chance to work flexible hours, meet wonderfully diverse clients and


continued popularity of high intensity inter- val training (HIIT) has seen PTs adapt their programmes to meet clients’ ever-increasing expectations. At the start of the career ladder, qualifi-


cations are being reshaped to ensure new starters are better equipped to cater for all of their clients’ needs. Tere are also greater efforts to improve commercial know-how and marketing savvy, so new PTs can build a viable business and take advantage of oppor- tunities afforded by social media. We spoke to four prominent industry fig-


ures to find out what the future has in store for personal trainers and how to harness these opportunities to kickstart a successful career in health and fitness.


Clients are becoming increasingly knowledgeable, meaning personal trainers need to be able to provide valuable insights


Matt Gleed Master trainer for suspension training company TRX


Te industry is rapidly evolving. With advances in technology becoming a core factor in consumer fitness, an increase in the number of trends shaping the market and the growing demands of the consumer to match all of these elements, personal trainers need to adapt their role to the fast moving environment or get leſt behind. Te rise of health apps and fitness track- ers has created a market of users wanting a more instant, oſten cheap fix to fitness.


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Personal trainers will need to adjust their offering to incor- porate technology as much as possible, providing a digital ‘package’ to their services and looking to launch their own apps for their client base in order to track and receive cli- ent’s data and advise on personal workouts or nutrition


plans directly. Tere will also be a rise in online content through blogs, YouTube and social media. Exercise trends come and go and it’s vital to separate the


Read Leisure Opportunities online: www.leisureopportunities.co.uk/digital


ones that will survive from the fads. Tere will be an increase in results driven classes such as HIIT, metabolic and interval train- ing, especially in a small group training setting. Tere will always be a place for the more traditional method of one-to- one training but there will be a shiſt to the more cost effective, small group training as sessions become more specialist with boot- camps, training geared towards growing participation events such as obstacle course races and triathlons, as well as more mixed- discipline stretch classes building on the rise of the yoga and Pilates.


Twitter: @leisureopps © CYBERTREK 2015


PHOTO: SHUTTERSTOCK/SYDA PRODUCTIONS


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