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What does it take to have a successful career in hospitality?

UFI IBRAHIM is chief executive officer of the British Hospitality Association

Lancs CCC targets funds for hotel project

Lancashire County Cricket Club (LCCC) has launched a new retail bond in the hope of raising £3m to build a new hotel at its Old Trafford ground in Manchester. Investors are being invited


quick scan of the job sites for hospitality apprenticeships reveals a wide range of oppor- tunities spanning across front

of house; apprentice commis chef; kitchen apprentice; butchery and events staff; cof- fee shop server; IT and food and beverage apprentice...and that’s just for starters. What always impresses me about hospital- ity is the sheer scope and breadth of starter jobs available to young people. According to the Department of Work

and Pensions (DWP) there are currently thousands of unfilled apprenticeships and job vacancies waiting for young people in the hospitality industry. And yet a recent study for the think tank IPPR cited a mis- match between the types of jobs young people are training for compared with the jobs actually available as one of the main barriers to solving the youth unemployment problem. This has created a disconnect between the jobs on offer and what young people will consider for their careers. Which is why hospitality leaders are

working to encourage young people to consider hospitality as a career. Alastair Storey, chair and CEO of

Westbury Street Holdings sets out the challenge for the hospitality industry: “It’s worrying to see so much young talent going to waste because of the stigma attached to vocational courses. Te hospitality indus- try is full of entrepreneurs, creativity, talent and energy and it has a great contribution to make to society and the future of Britain. Yet [here it seems to be] something as

a last resort, a job without prospects. But that couldn’t be further from the truth. Entry level hospitality roles can offer young people a promising alternative to the price tag attached to going to university and not only that, quick progression and a worthy career with countless training opportuni- ties available through employers.” So what do you need when you start your

career? Some say it’s a willingness to work hard, some say it’s about a positive attitude and others say it’s about a willingness to work in a team. What you don’t need is any previous skills or experience...


to put money into a five-year initial fixed-term bond offer- ing 7 per cent gross interest per annum for investments from £1,000. The interest will be made up of 5 per cent paid in cash and 2 per cent in Credit4Cricket vouch- ers, which can be redeemed against the international tick- ets and hospitality products at LCCC, including food and beverage pack- ages, in addition to membership fees. While the returns are higher than the

average rate on a savings account, the LCCC scheme is not protected by the Financial Services Compensation Scheme – a safety net that protects the first £85,000 of savings. According to LCCC chief exec Daniel

Gidney, the initiative is part of plans to develop Old Trafford into a world-leading cricket venue.

LCCC has invested heavily in improving Old Trafford in recent years “Our vision is for Emirates Old Trafford to

provide one of the best sports, entertainment and business experiences in world cricket,” he said. “We are looking to develop an attractive, contemporary hotel that will appeal to cor- porate visitors and private customers alike.” LCCC’s move mirrors the Jockey Club,

which last year unveiled a Racecourse Bond to fund grandstand development at Cheltenham Racecourse.” Details:

Dixon’s Mondrian Hotel debuts

Tom Dixon and Design Research Studio (DRS) have unveiled Europe’s first Mondrian Hotel by Morgans Hotel Group, overlooking London’s Southbank. Located in Platner-designed

Sea Containers House along the River Tames, the build- ing was originally conceived to hold a luxury hotel but ended up as offices due to its location. Returning part of the structure back to its originally-intended use, Tom Dixon and DRS have created a 359-bedroom hotel in the property. Te hotel’s design takes inspiration from

Sea Containers House, which echoes a large cruise liner, moored alongside the Tames. Internally, Dixon continues the theme using nautical references such as a handcraſted cop- per hull greeting visitors at the hotel’s entrance. Other features of the Mondrian London

include a 56-seat screening room, fitness facil- ities, a rooſtop bar and an exclusive restaurant, while the ground floor of the hotel will be ded- icated to a Lazarides Editions Gallery, hosting bespoke exhibitions, screenings and events.

Read Leisure Opportunities online:

Te hotel boasts an excellent location along London’s River Tames A further asset for the Mondrian is Morgans’

in-house spa brand the Agua Bathhouse & Spa. Te boutique spa features six treatment rooms, one of which is a dedicated couples’ space. Tere are also two steamrooms, a hammam, spa lounge and a glamour room. Offering an exclusive menu of treatments,

Agua has teamed up with several high pro- file wellness brands including House of Several, Dr. Jackson’s Natural Products and Estelle & Thilde among others. The spa will also serve food from a raw menu. Details:

Twitter: @leisureopps © CYBERTREK 2014

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