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leisure opportunities Beatles exhibition for Strawberry Field


The his toric gates of


Strawberry Field in Liverpool, UK, will be returned to their original location to become part of a permanent Beatles visitor attraction and training centre for young people with learning difficulties. Beaconsf ield Road,


which previously housed a Victorian-era children’s home, will include the train- ing centre and a permanent exhibition looking at the area’s history and its connection with the Beatles. The band immortalised Strawberry Fields in the song Strawberry Fields Forever, written in 1966 by John Lennon. As a child, Lennon would regularly visit the site – close to the home he shared with his aunt Mimi – climbing over the gates to play in the grounds of what was then the children’s home. As part of the new plans, the 1970s buildings


that were constructed on the site in place of a children’s home will be demolished. Te centre will also include a café and giſt


shop as part of the heritage exhibit, which will provide work experience for the young people in the training centre. Money generated from


ADDRESS BOOK n Arts & Business +44 (0)20 7378 8143


www.artsandbusiness.org.uk n ALVA +44 (0)20 7222 1728


www.alva.org.uk n Arts Council +44 (0)20 7333 0100


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www.cpre.org.uk n English Heritage +44 (0)870 333 1181


www.english-heritage.org.uk n FSPA +44 (0)2476 414999


Te Beatles immortalised the site in 1966’s Strawberry Fields Forever


the exhibit will go directly to the centre, which is being run by the Salvation Army. Te original gates have been in storage for


some time because vandals would regularly graffiti them, largely taking the form of people on Beatles ‘pilgrimages’ writing their name on the gates. Te new pavilion will house a training kitchen, cycle workshop, classrooms, IT suite and activity spaces, to accommodate 40 train- ees and around eight staff. Te site was thought to cost around £275,000 for the land, though costs for the full redevelopment have not been revealed. Details: http://lei.sr?a=w3Q7B


QPR stadium plans on shaky ground


Continued from front cover Managing director of Cargiant Tony Mendes – whose company occupies the land in ques- tion – has drawn up the plans in collaboration with AKT II, AECOM and Space Syntax, with Mendes set to make further architectural appointments in “the coming months” ahead of an official planning application next year. QPR’s 40,000-seat stadium plans hit a major


stumbling block last month, after Mendes pulled out of talks with the club over the sale of the land, where the car dealership is sited directly where the stadium would be built. Te QPR plans, designed by architecture


practices Populous, Farrells and CZWG, include redevelopment of the Old Oak Common with thousands of new homes to be delivered with easy access to the planned Crossrail/HS2 interchange, as well as a com- mercial space to include a 350-bedroom luxury hotel, studios, offices, cinemas and restaurants.


24 Te new plans would effectively kill off QPR’s bid As well as the 24,000 homes and commercial


space, Tony Fernandes, chair of QPR, said the club wanted to create a “new destination” for London, an opinion shared by London mayor Boris Johnson, who has made the Brownfield site one of his top priorities for regeneration. Details: http://lei.sr?a=X4Y7m


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www.ieap.co.uk n Institute of Hospitality +44 (0)20 8661 4900


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Twitter: @leisureopps © CYBERTREK 2014


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