WELCOME


INTERVIEW – MALCOLM MCPHAIL ON THE IMPORTANCE OF ENGAGING INACTIVE PEOPLE PAGE 30


CSR – WAYS TO STRENGTHEN YOUR BRAND THROUGH COMMUNITY ACTIVITIES PAGE 56


08 People profiles Nicky Roche, CEO of Tour de France HUB, Five Hole for Food's Richard Loat and Nick Hounsfield from The Wave, Bristol


12 Thought leaders Alan Shaw, Eric O'Donnell and Dr Aileen Ionescu-Somers give their views


14 Mike Hall column FaulknerBrowns' sports partner on the need for a positive design dialogue


18 News 4


30 Interview – Malcolm McPhail CEO of Life Leisure on the importance of tapping into the 87 per cent of the population who are physically inactive


34 Visiting Brazil 2014 Charles Cooke, principal at sports architects Populous, reports on his experiences at the FIFA World Cup 2014 in Brazil


38 Focus on grassroots football The number of people playing football is falling. Tom Walker speaks to Football Foundation CEO Paul Thorogood


42 Show report – IWG World Conference The International Working Group on Women and Sport held its conference in Helsinki in June. Tom Walker reports on the highlights


44 Women in sport Women face a number of barriers in sport – including participation and leadership. How can sport be made more equal?


48 Big data John Lucas on how sports organisations and companies can better utilise the huge amount of data available to inform decision-making


sportsmanagement.co.uk issue 3 2014 © Cybertrek 2014


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