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HEALTH & FITNESS


Olympic champion Trott joins Matrix cycling team


Laura Trott, one of the superstars of the London 2012 Olympics, has joined the Matrix Fitness – Vulpine cycling team. As well as the sporting prowess Trott


offers, Matrix Fitness MD Jon Johnston believes there is “no better person to inspire youngsters to get active”. Trott, the current British road race champion, will join the team at the start of 2015, with Matrix Fitness – Vulpine recently announcing plans to reg- ister as a UCI professional team next year. Johnston said Trott was both an ambas-


sador for cycling and a role model for young people who “shared many val- ues and objectives” with Matrix Fitness. Details: http://lei.sr?a=V5V8A


Industry to rally for Fitness Day


An industry-wide coalition of physical activity advocates is urging Britons to lace up their trainers and get mov- ing on Friday 26 September as part of National Fitness Day – the largest celebration of physical activity in the UK. Founded by the énergie


Group, ukactive is now co- ordinating the day, which will see thousands of people don their exercise gear and flock to gyms, health clubs, leisure centres and parks around the country to take part in free ‘Power Half Hour’ exercise events. Les Mills, Better Gyms, British Military


Fitness, Club Company, Energie, Everyone Active, Fitness First, Lifestyle Fitness, Gym Group, Places for People, Pure Gym and Spirit Health Clubs are just some of the major fitness providers inviting the public to try a variety of free sessions at more than 1,000 sites – from indoor cycling, exercise to music classes and swimming to yoga, boot camp and pilates. More venues are joining daily and are searchable through the digital activity finder at www.nationalfitnessday.com.


Co-founders Ward (leſt) and Neil Harmsworth


PayasUgym launches new Fitness Marketplace service


Online gym pass provider PayasUgym has launched an innovative new Fitness Marketplace enabling customers to search and choose gym passes, fitness classes and memberships from more than 2,000 gyms and health clubs across the country. Described by the company as ‘a UK


first,’ the PayasUgym Fitness Marketplace provides a ‘shop window’ for gym opera- tors to promote the services they offer. In addition, customers can read hundreds of thousands of independent gym reviews which have been leſt on the PayasUgym website to help them make their decision. Until now, potential gym users have relied on time consuming multiple web searches of gym operators own websites to find and locate the services they require. PayasUgym CEO Jamie Ward said: “Te


launch of our marketplace means we now provide customers with a genuine ‘one- stop shop’ to find and compare local gyms, and in doing so we provide gym opera- tors with an innovative solution to market their products and attract new customers.” Details: http://lei.sr?a=w7S9m


4 Treharne: Indie gyms should lobby local MPs


Te Gym Group CEO John Treharne has highlighted the role individual MPs can play in liſting physical activity up the polit- ical agenda, noting that lobbying local representatives can be an effective means for independent gyms to be heard. With less than a year until the next gen-


eral election, Treharne said it is important that politicians recognise the role that the health and fitness industry has to play in reducing the strain on the NHS, noting that now is a pertinent time to reiterate the compelling case for physical activity. “The UK’s health crisis is placing a


Fitness sessions will be taking place across Britain on 26 September


“We’re a nation that just sits down too much. There’s a multitude of reasons for that, but right at the top of the list are lack of accessible opportunities to exercise and lack of motiva- tion,” said David Stalker, CEO of ukactive and director of National Fitness Day. “Te initia- tive is about removing the barriers by making physical activity enjoyable and open to any- one through free sessions, on their doorstep. If National Fitness Day can inspire people across the UK to move even just a little bit more, then we’re on our way to a happier, healthier nation.” Details: http://lei.sr?a=D4b8N


Treharne believes local MPs have a key role to play


massive burden on the NHS and it’s a pity that the government doesn’t do more to support the physical activity sector – be it through reducing VAT on gym member- ships, or incentivising employers to subsidise fitness programmes,” Treharne told Leisure Opportunities in a recent interview. “It will certainly be interesting to see


whether any of the major parties offer policy support in their upcoming manifestos. Treharne said the fragmented nature of the


UK gym sector – estimated to comprise 6,000 gyms, but with the majority operating in silos


Read Leisure Opportunities online: www.leisureopportunities.co.uk/digital


– means it’s important for discussions to hap- pen both at government and local level. “I think on a national scale, ukactive is an effective representative of the major players in the health and fitness industry, but 80 per cent of UK gyms are small independents, making them very difficult to mobilise,” he added. “For these businesses, I think lobbying local MPs to get behind physical activity is the most effective way to spread the mes- sage and ensure policymakers take note.” Details: http://lei.sr?a=g2P2u


Twitter: @leisureopps © CYBERTREK 2014


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