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Leisure Opportunities is published fortnightly by Te Leisure Media Company Limited, Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ, UK and is distributed in the USA by SPP, 75 Aberdeen Road, Emigsville, PA 17318-0437. Periodicals postage paid @ Manchester, PA POSTMASTER Send US address changes to Leisure Opportunities, c/o PO Box 437,Emigsville, PA 17318-0437. Te views expressed in print are those of the author and do not necessarily represent those of the publisher Te Leisure Media Company Limited. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by means, electronic, mechanical, photocopying, recorded or otherwise without the prior permission of the copyright holder. Printed by Warners Midland plc. ©Te Leisure Media Company Limited 2014 ISSN 0952/8210


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SPORT EPL clubs splash £835m on transfers


Te collective buying power of English Premier League clubs remains unrivalled in world football, making the competition the richest football league in the world. Heading into the last day


of the 2014 summer trans- fer window (1 September), analysis by Deloitte showed that gross transfer spend- ing by EPL clubs had already reached £780m – surpassing last year’s pre- vious record by more than £100m. Aſter all business was concluded, the total figure reached £835m. Te amount spent by EPL


Angel di Maria’s move to Manchester United was an English record


clubs dwarved the money dished out by rivals in the Spanish La Liga, with most of the £450m paid out by the league’s two giants, Barcelona and Real Madrid. In total, EPL clubs spent more money on summer transfers than all the clubs in the German Bundesliga, the French Ligue 1 and Italian Serie A put together. Dan Jones, partner at Deloitte’s Sports


Business Group, commented: “It has so far seen a higher level of spending than in any


previous window, with a new record gross spend in a single window for a single Premier League club, and has included a record transfer fee for an individual player in English foot- ball (Angel di Maria to Manchester United). Jones added that there are a number


of factors contributing to this summer’s massive spend, including the showcase for global talent a World Cup provides. Details: http://lei.sr?a=m7W2M


Teenage girls put off sport by ‘ugly’ PE kit


Almost half of UK 16-year- old girls say their fondness for sport and activity is being hampered by having to wear their school PE kit, according to newly-published research. A study carried out by


Virgin Active to support its Active Inspiration campaign found that 39 per cent of girls, rising to 46 per cent among 16-year olds, said they enjoy being active but hate the PE kit. Meanwhile, 48 per cent of girls admit to mak- ing up excuses to get out of PE lessons and 28 per cent of 16-year old girls say that they avoid sport as wearing their PE kit makes them feel ugly. Te findings follow a recent cross-party par-


Changing the traditional PE kit could have a big impact on participation


liamentary report that concluded a number of reforms must take place to make school sport more accessible to girls, and are the latest in a long line of studies outlining the barriers that conventional PE lessons pose to young females. To tackle the issue of ‘ugly’ PE kits, Active Inspiration campaign partners the Women’s


Read Leisure Opportunities online: www.leisureopportunities.co.uk/digital


Sport and Fitness Foundation (WSFF) and Virgin Active have teamed up with designer Lexie Sport and a group of girls from Isle of Portland Aldridge Academy, where PE kit has been a barrier to girls taking part in physical activity. Te girls were challenged by Lexie Sport founder Lily Rice to create their perfect PE kit, before choosing a win- ning design by 13-year old Emily Marshall. Details: http://lei.sr?a=D7Q2D


Twitter: @leisureopps © CYBERTREK 2014


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