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TOURISM TM Halal summit to spotlight trends


This year’s international Halal Tourism Conference in Europe will launch an index of Muslims’ travel habits and current trends, shining light on a market said to be worth mil- lions to the UK tourism industry. The conference – which takes place in


Andalucia, Spain, from 22-23 September – will unveil the Muslim Travel Index Europe 2014 which uses travel research from residents from the United Arab Emirates, Saudi Arabia and Malaysia to outline current travel preferences and perceptions among Muslim communities. According to the latest fi gures, the halal


tourism sector was worth £84bn in 2013, rep- resenting around 13 per cent of global travel expenditure, and this fi gure is expected to reach £193bn by 2020. In London, there are around 13,400 Muslim-owned businesses, making up 33.6 per cent of the total SME’s in the capital. Meanwhile, recent research produced by


UK tourism agency VisitBritain found that Middle Eastern visitors are the biggest shop- pers of all UK inbound tourists, noting that the average visit from a Kuwaiti citizen deliv- ers £4,000 to the UK economy, compared to the £343 spent by the average French tourist. “T e recent Muslim Travel Index Europe 2014,


which surveyed tourists from Malaysia, Saudi Arabia and UAE who travel to Europe, revealed that 93 per cent said it was important that the country they travelled to caters for a halal


The Awarding Organisation of Choice


T e halal tourism sector was worth £84bn in 2013


lifestyle,” said Tasneem Mahmood, director of Birmingham-based event organisers CM Media. “This shows the demand is there and it


means that UK companies can plug that demand. We predict that supplying the halal tourism market could potentially be worth millions of pounds to UK businesses.” T e two-day conference will host around


500 delegates and exhibitors from the Middle East, Far East and Europe, including those cur- rently active in halal tourism and countries looking for help to break into the sector. Speakers due to appear at the event include


Kempinski Hotels VP for IMEA develop- ment Chris Nader, Indonesian tourism ministry DG Esthy Reko Astuti, as well as co-founder of HalalBooking.com Elnur Seyidli. Details: http://lei.sr?a=v8c2V


London: Most expensive EU city for culture


A visit by two people to an art gal- lery, a museum, a heritage site, the opera, the ballet and a classical concert in London will cost £256, making it the most expensive city for culture in Europe, according to a recent survey. T e research – conducted by Post


Offi ce Travel Money – looked at 12 of the top European travel destinations, with London coming out higher than the likes of Paris, Rome and Vienna. Paris and Barcelona were sec-


ond and third at £251.56 and £241.58 respectively, while Warsaw was by far the cheapest destination, with a cul- ture trip costing a mere £63.40. T e survey said prices were high in


A day of culture will set London visitors back £256, says the study


London despite the fact a lot of major museums in the capital are free, though even with this amendment, two tickets for the Royal Ballet in London cost £91, while a pair of tick- ets to the opera would set people back £117.50, keeping London in the top four regardless. By contrast, two tickets to the ballet in Warsaw would cost £20.13, with an opera ticket


© CYBERTREK 2014


coming in at the same price. While London was deemed the most expensive of the 12 European cities surveyed, culture costs have actually seen a drop of 21 per cent since 2009. Culture prices in Rome and Vienna were also down by 36.1 per cent and 27.3 per cent since 2009 respectively, while costs in Amsterdam jumped 37.3 per cent. Details: http://lei.sr?a=K5e2J


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