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Equality in the active leisure industry

IAN TAYLOR is chief executive at Skills Active

ukactive & CIMSPA launch training awards

ukactive and the Chartered Institute for the Management of Sport and Physical Activity (CIMPSA) have teamed up to launch the Active Training Awards – a new set of industry accolades recognising work- force development across the sector. Building on the Active Leisure


t is our philosophy at SkillsActive that if our industry is to succeed in reme- dying gender inequality among active leisure professionals of the future,

which impacts the gender make-up of those partaking in exercise and physical activity, it is essential that this process begins from an early age. We can then look to continue this pattern and lifestyle into adult life with qualified professionals helping along the way. Increasing activity levels of children is

key in attracting people to the industry and selecting active leisure as a career option. Physical literacy should be instilled as

early as possible in the school system. While the importance of school sport is not to be underestimated, offering a variety of physi- cal activity sessions beyond the traditional sports to both sexes must be a priority. Training must be readily available as girls

progress through school and beyond. Many are simply not aware of the potential ben- efits from a careers perspective. Qualified professionals working in schools and clubs will have the necessary skills to recognise and nurture talent from the earliest stage. The differences between the presence

of role models in men and women’s sport should be addressed. Women ought to be encouraged to enter roles across the sector; young girls should be reading the articles of female sports journalists in newspapers and watching female broadcasters on their screens. Not only do we have a responsibil- ity to convince the media that the public are interested, we can also look to increase interest among the public, showcasing the positive impact that women are making across sport and physical activity. It is our responsibility to attract new par-

ticipants into the sector in whatever way possible. While variety, accessibility and quality of facilities should not be neglected as significant factors, the single most impor- tant factor is access to qualified professionals at all levels of development. Skilled pro- fessionals have the training necessary to recognise and nurture talent, and will act in the best interest of those involved.


Awards launched by Active IQ in 2013, the Active Training Awards will celebrate exceptional performance and commitment in vocational training and development within the physical activity sector. “Our workforce is the bedrock of

the physical activity sector and invest- ment delivered in this area is crucial to equip our professionals to guide and influence behaviour change at grassroots”, said ukactive CEO David Stalker. Training has long been identified as an

area where the physical activity sector must strengthen in order to grow and it is hoped that the awards will help drive up standards and incentivise high-class innovation. CIMSPA COO Tara Dillon added: “We

are introducing a rigorous application and assessment process, enabling judges to truly get under the skin of what makes a training provider excel over the competition.

CIMSPA COO Tara Dillon will be one of the judges “We will also be able to provide all appli-

cants with first class feedback from the panel of judges, from which they can implement improvements to their solutions.” Entries opened for the awards on

Wednesday 6 August, while the win- ners will be announced on 27 November at the Active Training Awards cer- emony. According to ukactive, the location will be revealed at a later date. Details:

V&A launches new photography scheme

The Victoria and Albert Museum (V&A) is launch- ing a two-year pilot training scheme to enable regional museums in the UK to develop their photography collections and build special- ist curatorial expertise. Te programme – backed

by UK national fundraising charity the Art Fund – will enable the V&A to work with two museum partners over two years, offering practical training and mentoring in photograph curatorship. According to the V&A, the

Te V&A Museum (pictured) pilot scheme will work with two partners

scheme aims to address the fact that many photography collections in the UK are cur- rently “dormant” and “inaccessible to the public” because of a lack of support, special- ist knowledge and financial resources across the country’s regional institutions. The programme will enable the chosen

museums to develop expertise, raise the pub- lic profile of their permanent photograph

Read Leisure Opportunities online:

collections and improve public access to them. Te scheme is also intended to build col-

laborative partnerships and lay the foundation for a subject specialist network comprising of photography curators to become a recognisa- ble force at some point in the future. Te deadline for applications closed on 11

August, with the outcomes soon to follow. Details:

Twitter: @leisureopps © CYBERTREK 2014

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