Abraham Darby (above) specialises in cardio training, while Oakengates (right) incorporates more Cybex strength training equipment


and knowledge of nearby competition. We then work closely with Cybex to design the new facility and come up with its USP,” says Griffiths. “Each gym requires a core set of


cardio equipment, including treadmills, bikes and Arc Trainers, but what we do with the surrounding space is what makes each gym stand out,” says Paul Steel, Cybex UK’s regional sales manager. Rob Thurston, commercial director for Cybex UK, understands the manufacturer’s shared responsibility in getting this right: “We need to ensure we’re choosing the right mix of equipment to keep the members engaged, training varied and to support the council in its delivery of inclusive and accessible sport and leisure.”


Setting the USPs Oakengates and Newport Leisure Centres – the most recent additions to Telford & Wrekin’s gym portfolio, and located eight miles from one another – have both been designed with a focus on strength training. “Oakengates is the largest gym in our


network, so we decided a focus on strength and resistance was the best


April 2014 © Cybertrek 2014 Read Health Club Management online at healthclubmanagement.co.uk/digital 69


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