SPA


Elemis stages international distributor conference


Distributors from 24 countries gathered in London on 20-24 February for the very first international distributor conference by British skincare brand Elemis. “Our aim is to achieve substantial growth


in the next five years and the majority of that will be growth in international mar- kets,” said Elemis’ managing director Séan Harrington. “We have an exciting long- term vision of how we expect to grow, which we shared with the distributors.” Central to the expansion, is the launch of Elemis Biotec – a machine that combines technologies such as ultrasonic peeling, microcurrent liſting, galvanic rejuvena- tion, light therapy and oxygen infusion, with actives and hands-on touch. On top of that, distributors were presented with the 12 product launches and promotional programmes planned for 2014, plus other new product developments that are in the pipeline over the following three years. Details: http://lei.sr?a=o2o0F


BABTAC: Review not far enough


The British Association of Beauty Therapy and Cosmetology (BABTAC) has said the UK government’s review of regulations towards cosmetic interventions does not go far enough in terms of consumer protection. BABTAC stressed that it


is in no way critical of the review, but believes that the industry will continue to have a “buyers beware” focus, leaving the responsibility for safety with the client rather than the service provider. The government report


Te report has laid out a number of ways to improve regulation in the sector


laid out a number of key suggestions to help improve regulation, which include improved and formalised standards of qualifications and training, regulation of all providers in the form of a voluntary paid register and supervision of non- healthcare providers by regulated professionals. BABTAC has raised concerns that regulation


of non-healthcare providers could lead to an increase in costs, while also reducing competi- tion because of heightened bureaucracy. Tere is also a concern that this could lead to an increase in consumer prices, without


necessarily increasing safety for patients. In light of the study, the association has


presented the idea that trained, advanced ther- apists are entirely capable of delivering safe treatments. Terefore the hiring of oſten hard- to-find supervisors could drive prices higher, or prevent trained therapists from practising. Te association is hoping that the current review into qualifications being undertaken by Health Education England will help to bet- ter define practices and increase standards. Details: http://lei.sr?a=z8f9Q


Delos developments open to all says founder Dogs become divas at the new Dog Spa in Whitby


Pampering for pooches at new Yorkshire dog spa


A luxury spa with a difference has opened at a country estate in Yorkshire, UK. Te differ- ence being that it’s been designed for dogs. At the new Dog Spa at the Raithwaite


Estate in Whitby, pooches can enjoy a whole range of services including Dead Sea mud or thalassotherapy baths, a specialist wedding ceremony pruning session, plus more conven- tional grooming and trimming treatments. Other styling options cover ear cleaning


and plucking, teeth brushing, deep cleansing bath, conditioning treatment with 15-min- ute gentle head and body massage, blow dry, full breed style or de-shedding treatment, nail trim, paw pad treatment, finishing fragrance spritz of your choice and hair accessories. Tere are also six luxury, central-heated


dog lodges available at the Skelwith Group- owned property, while a 73-bedroom hotel on-site has dog-friendly rooms too. Details: http://lei.sr?a=k9c5p


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Paul Scialla, founder of real estate wellness company Delos, has insisted the com- pany’s developments are not just for celebrities and the high-end luxury market. Te company is connected


to the likes of musician will.i.am, actor Leonardo DiCaprio and former US President Bill Clinton but Scialla is adamant that Delos developments are not just for the rich and famous and expressed his excitement at the potential that a wellness market combined with the property market presents to everyone. “Real estate is the largest asset class in the


Delos has a number of celebrity advocates, including Bill Clinton


world – it’s worth US$150tn (€111tn, £91tn) – and we’re looking to combine that with health and wellness,” Scialla told Spa Business. “More than US$2tn (€1.5tn, £1.2tn) a year is spent on preventative medical intervention, so obviously – for Delos – there’s a massive economic play. “We found that what we were offering appealed to every single person regardless of gender, age


Read Leisure Opportunities online: www.leisureopportunities.co.uk/digital


or income level. It was very clear to us that more people today are focused on health and wellness.” Delos is also implementing a Wellness


Access programme, which will see the core components of the company’s well- ness standards added to 1,200 homes, and is working with will.i.am on an affordable housing project in Boyle Heights – a low income neighbourhood in Los Angeles, US. Details: http://lei.sr?a=r8Y8N


Twitter: @leisureopps © CYBERTREK 2014


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