INTERVIEW
– they’re often mother or father figures to these young people. They’re not just referees or coaches; they play a huge part in these young people’s lives.” Parr cites a recent trip he made to
Northern Ireland, where he presented a Belfast football club with a cheque which will be used to help develop a young men’s leadership programme using sport for development. Parr met three young men who had been trained to become football coaches as part of this
Parr and Mills with Deutsche Bank CEO Colin Grassie at the launch of Sporteducate in June
programme, and was hugely impressed by what he saw. “It’s a tough part of the world – you
have people selling drugs on the corner, lots of young people going down paths that are never going to lead anywhere,”
he says. “These three young lads were all not in employment, education or train- ing (NEET), but they have been trained and are coaching the under 12s, under 14s and under 16s in football. They were fantastic young people – fit, engaged and confident. These young lads were making chances for themselves and they were role models for all the young peo- ple they were coaching.”
A parkour project in Manchester aims to get young people away from crime and anti-social behaviour
GETTING STARTED These are the kind of young people the London 2012 bid team was hoping to in- spire when it made its promise in 2005. Back then, they had the vision, but no idea how to achieve it. So when the team returned trium-
phant from Singapore, they didn’t just have the job of organising the Games ahead of them, they also had to work out how to deliver on their promise of inspiring a generation. After realising that there was nothing
of significance in the Sport for Develop- ment sector taking place in the UK, Mills decided to establish Sported as a per- sonal initiative, using £10m of his own money. He then recruited a new direc- tor, Jo Stocks, to lead it, and asked her to spend six months looking at the sports sector in the UK and working out where the gaps were. Stocks reported that there was a whole sector that was using sport, not just for
34 Read Sports Management online
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