NEWS UPDATE Mills criticises participation efforts
Soccerex conference axed – confusion over reasons
Fears about disorder and disruption at next year’s football World Cup in Brazil have been raised after the cancellation of Soccerex, a global football conference scheduled to take place in Rio de Janeiro. While there is no doubt Soccerex has
been cancelled, there is confusion over the reasons for the cancellation. Te organiser of the event, also called Soccerex, claims that Rio’s state government had called off the event due to concerns about ongoing civil unrest in the country. Te govern- ment, however, has strongly denied this, claiming a funding dispute was the cause. Details:
http://lei.sr?a=q4z8G
Speaking at the ukactive Summit held in London on 7 November, Sir Keith Mills, founder of Nectar and Air Miles and former deputy chair of LOCOG, criticised the way in which efforts are made to increase participa- tion in sport. Mills, who was asked to
oversee the aborted attempt to merge UK Sport and Sport England, said: “We spend, depending how you calculate it, between one and two bil- lion pounds of public money in this country each year on sport. From school sport, local authority facili- ties, through to Sport England, Wales, Scotland and Northern Ireland, UK Sport, 70-plus gov- erning bodies of sport and so the list goes on. “Many of them do a good job – but sadly,
some don’t, and there is one thing that is clearly evident and that is that there is very little focus or joined up thinking. Most of these organisa- tions are doing their own thing. We need to adopt a more strategic joined up approach.” Mills was making his comments at the ukac-
Te lack of safe places to play sport is an issue
Report shows link between wealth and activity levels
A new report by Public Health England claims that people from lower socio-eco- nomic groups tend to have poorer access to environments which support physical activity and sport – such as parks, gardens or safe areas to play. Te report, Social and economic inequali-
ties in diet and physical activity, focuses on the link between diet and obesity in low income areas. Among its conclusions, the report states that low income households are less likely to have disposable income for non-essential costs such as leisure-time physical activity. Te report came as ukactive chair Fred
Turok made a call to “change the debate” from a simple focus on obesity to provide an equal recognition of physical inactivity as a “top tier public health priority”. David Stalker, CEO of ukactive, said:
“Studies have shown that physical inac- tivity could be responsible for 17.5 per cent of all premature deaths in the UK. Tere is a clear link between activity lev- els and the environment in which you live and we need a resourced national strategy to be put in place to tackle this.” Details:
http://lei.sr?a=G9n2V
tive Summit, an event which brought together more than 400 delegates with an interest in
Keith Mills called for more joined-up thinking to improve participation
improving the health of the nation by getting more people, more active, more oſten. At the summit, ukactive launched a national
ambition to “turn the tide of physical inactiv- ity”, highlighting that a 1 per cent reduction in inactivity rates for five years would save an estimated £1.2bn. Fred Turok, ukactive chair, said: “Reducing
inactivity is where we can deliver the biggest public health gains, tackle health inequalities and get the maximum financial return.” • To read an interview with Mills and for- mer Williams F1 boss Adam Parr, turn to p. 32
Judy Murray to help get families active
David Stalker, CEO of ukac- tive, has announced that the organisation will be joining forces with tennis coach Judy Murray in a bid to get families more physically active. “A key strategic objective of
ukactive is to champion the importance of activity from the earliest possible stage. Tat means starting at home, encouraging fun and play for families,” Stalker said. As part of this partnership,
ukactive will publish a report in the New Year outlining the health benefits of physical activity from the earliest years. ukactive will join forces with Murray,
Judy Murray and ukactive will look to promote simple games for families
mother of 2013 Wimbledon Champion Andy Murray, to promote simple games for families “to build physical literacy and confidence” as part of Judy’s Set4Sport campaign, which has been supported by RBS since its launch in 2011. Murray welcomed the announcement from Cancun in Mexico where she is a keynote
12 Read Sports Management online
sportsmanagement.co.uk/digital
speaker at the International Tennis Federation’s Coaches Conference. She said: “Tis initiative will raise aware-
ness of the benefits of families getting up and active together. It is not about training to be an Olympic Champion from the cot but helping children to have fun being active through play that builds confidence and the basis of skills that can help them win later in life.”
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