PROJECT PROFILES
PROJECT PROFILE PROMOTION
Escape’s functional training space has the wow factor and is attracting new clients
CLIENT: LARNE BOROUGH COUNCIL FULLY FUNCTIONAL
SUPPLIER: ESCAPE FITNESS N 84
uffield Health recently unveiled a brand new functional training space, occupying a redeveloped area in its flagship Fitness and Wellbeing Centre in Cousin Lane, London, UK.
Club fitness manager Will Toal, along with national fitness
and wellbeing lead Rick Crawford, were the key figures behind the project. Recognising the growing trend for functional training, they wanted to create an industry-leading, contemporary area that was specific to their members’ needs. Nuffield Health approached Escape Fitness with the brief,
and within 10 weeks the club’s on-site café had been fully redeveloped, creating a multi-use area which the club believes has the all-important wow factor. “We conducted a survey to see what our members wanted
and what was important to them,” says Toal. That process took place in August 2012 and, by September, a feasibility study was well underway. The café closed its doors at the end of October, with the area converted and open for business by the first week of January. The newly created space got the full Escape Fitness
treatment, from the P.U System Seamless flooring to the full
quota of functional training equipment, including a Queenax functional training rig. Escape’s training partners Ushomi then completed a thorough training course to ensure all staff were educated on the equipment. Crawford says: “We didn’t want this new area to be limited
to just PTs. We wanted to be able to use the area for group and team training, and we also have physiotherapists using the area for rehabilitation work. This reflects our multi-disciplinary approach to our business, both in the way we work and in the services we provide to our members.” The new-look area has reportedly already helped attract new
members to the club, as well as enhancing the experience for existing members. Toal explains: “We’ve had a really positive response – the members are loving the new area. We’ve programmed a new timetable around group exercise, which is free to members as part of their package.” Matt Morton, head of strategic accounts at Escape Fitness,
says: “Working with the team at Nuffield Health was fantastic. The whole team was driven and determined to create a truly exceptional training space, and that’s what has been created. “This wasn’t just about putting some new equipment in a
room, but rather about creating a great space for the club’s members to achieve their health and fitness goals in a fun, attractive, hygienic and cool-looking space. This made selecting the right interior design, branding, flooring, equipment and education imperative – and they’ve succeeded in this task.”
For more information:
www.escapefi
tness.com/brochure Read Health Club Management online at
healthclubmanagement.co.uk/digital April 2013 © Cybertrek 2013
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