Redesign your changing
rooms with
3D Design Rendering Lockers
Locking Systems Cubicles
Washrooms
Tapping the trend So what might this mean for the fitness industry? The emergence of self- monitoring and data-driven behaviour change is of huge signifi cance. As healthcare management becomes more people-centred, it’s important for the fi tness industry to encourage and allow people to feel comfortable and confi dent in taking a proactive role in managing their own health and fi tness activities. As we have seen, new and accessible
technologies have a vital role to play, and this cannot be ignored. The apps and device markets are growing and advancing, driven by the need for convenient and tailored solutions. These will become central to the way people plan their health and fi tness activities, so it’s important for the industry to actively embrace these new technologies. Here we outline three ways in which
the fi tness industry should tap into the up-and-coming ‘DIY Health’ trend:
Make lifestyle apps compulsory: Gyms and health clubs should offer a lifestyle app including training, calorie and exercise functions as standard, to be used by all members from sign-up. This should be integrated into all fi tness activity, making its usage compulsory both inside the gym and out. A bespoke branded gym app would be the ideal, helping to drive brand loyalty.
April 2013 © Cybertrek 2013
Deliver ultra-personal training: Application and device data should be central to all fi tness activity, both within and outside of the gym. Fitness professionals could be trained to spend time analysing the holistic lifestyle and fi tness data received from the apps in order to offer the most personalised fi tness plans and health advice possible.
Reward lifestyle change: The continued usage of lifestyle apps and devices should be rewarded as a positive lifestyle change through discounts on other products or health club services, such as at-home equipment for additional workouts, or massages and other holistic treatments. ●
Safe Space Lockers Ltd
Louise Kennedy is a consultant at The Futures Company, specialising in strategic insight and innovation projects for a range of global consumer brands.
Email
louise.kennedy@
thefuturescompany.com Twitter: @louise_kennedy_
The Futures Company is a strategic consultancy that helps clients unlock future sources of growth through consumer insight alongside foresight and futures expertise.
Web:
www.thefuturescompany.com Twitter: @FuturesCo
41 Please call
0870 990 7989 for more details E:
info@safespacelockers.co.uk
www.safespacelockers.co.uk
©
SHUTTERSTOCK.COM
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92