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TOURISM


DRIVING NEW CUSTOM "Q


Set on 3.5km of coastline next to the Rio Formosa National Park, for 40 years Quinta do Lago golf resort has been the place to holiday on the Portugese Algarve. But even the best have to adapt in a recession, as Kath Hudson reports


uinta previously had the luxury of running wait- ing lists for all its products, so it was ill-equipped


when the market dropped,” says Quinta do Lago's CEO John Dwyer.


“With the average age of [residential villa] owners being 73, we needed to make sure we were appealing to the younger generation as well.” Golf has traditionally been the anchor of the Quinta do Lago resort, situated on the Portuguese Algarve. However golf has been dealt a double whammy recently. On the back of the UK recession – Britain is the Algarve’s biggest market – the Portuguese gov- ernment hiked VAT on golf from 6 per cent to 23 per cent. As a result of all of this, Dwyer has been steadily implemented changes since he was drafted in in 2007. The events programme has been souped up and there's been an investment in broadening the resort’s leisure base, with the addition of a gym and more investment in restaurants. This year the resort's fish restaurant Casa do Lago had a facelift, and two more restaurants will open in 2013: a French bistro and an American-style restaurant with beef as the focus.


The resort is next to the Formosa Estuary and the sea, in the Rio Formosa National Park 66 Read Leisure Management online leisuremanagement.co.uk/digital


BUILDING A COMMUNITY A series of events are now regularly organised to create more of a commu- nity feel, including Party in the Park,


ISSUE 1 2013 © cybertrek 2013


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