PRODUCT FOCUS: AMENITIES PART ONE AMENITIES


HAVING SPA BRANDED AMENITIES IN HOTEL BEDROOMS CAN INCREASE SPA ENQUIRIES BY 83 PER CENT. WE FIND OUT MORE


KATE CORNEY » PRODUCTS EDITOR » SPA BUSINESS


P


roviding branded ameni ties has become a popu- lar service offered by many high-end


hotels and various travel busi- nesses. While this could reflect a growing expectation among guests for branded products, how does the business actu- ally impact spa brands, and the hotels themselves? A trial con- ducted by spa brand Sundari showed that enquiries at a Flor- ida hotel spa rose by 83 per cent when its amenities were added to guest bedrooms. Matching the right brands is


key in creating a win-win busi- ness partnership, so what are spa brands looking for from poten- tial hospitality partners and vice versa? Ideally the brands should work perfectly together to, ultimately, sell the idea of a spa treatment, first at the hotel reception and then again in the bedroom before the guest hap- pily saunters to the spa. We review some of the offerings in our two-part amenities special.


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