Subscribe to the spa business weekly ezine
www.spabusiness.com/ezine 9m investment for fl oating spa
It is estimated that up to €9m (us$11.7m, £7.3m) will be spent on transforming a competition- winning sustainable fl oating spa design concept into a commer- cial business. Originally thought up by
Dutch architect Anne Holtrop and Studio Noach for a futures design competition for the Netherlands Architect Institute, Floating Gardens is scheduled to open on lake IJmeer near Amsterdam’s city centre in 2014. The designers have also
WTS International and Blu Spas Inc announce merger
Two leading US-based spa consultancy fi rms WTS International (see sb12/1 p68) and Blu Spas Inc (see sb05/4 p90) joined forces in October in an offi cial merger. While WTS specialises in pre-opening
and contract spa management services, Blu Spas focuses on spa concept, design and project planning. Together they off er a com- plete, turn-key solution for spa businesses. Collectively, they’ve worked on hun-
dreds of high-end spas across the globe. Details:
www.wtsinternational.com and
www.bluspasinc.com
Amsterdam’s innovative fl oating spa will pump out oxygen
revealed what facilities will be featured. T e ground fl oor will boast fi ve saunas, two of which will have panoramic lake views; fi ve pools and two restaurants/bars (one dry and one wet). T e top fl oor will house three treatment rooms and a large area for group therapy such as hot yoga. Innovative treatments are likely to include ele-
ments of psychoneuroimmunology – which looks at how emotions and health are linked.
T e spa is being built using GreenRexwall, a type
of recycled polystyrene which is stronger than steel and provides excellent insulation. It is also buoyant, which allows the spa to fl oat. Botanical artist and engineer Patrick Blanc, has also come up with a way of coating the design in vegetation – using vertical gardens – so that it will breathe oxygen. Read more:
http://lei.sr?a=R6u6E and
http://lei.sr?a=M7R1s
Ski spa to open in St Moritz in time for Swiss winter
T e 126-bed Kulm Hotel in the Swiss ski resort of St Moritz is set to unveil a chf12m (us$13m, €10m, £8m) spa this December. T e 2,000sq m (21,500sq ſt ) facility will fea-
ture 12 treatment rooms, a large VIP spa suite and a range of hydrothermal experiences for
spa-goers to relax in and skiers to recuperate in aſt er a day on the piste. T e spa’s philosophy is relax, detox and regen-
erate. Product houses are Swiss anti-ageing brand Niance; and Alpienne, which uses Apline plants. Read more:
http://lei.sr?a=0f6E9
Conrad launches new in-house spa brand
Hilton hotel chain Conrad has unveiled the fi rst site in its new in-house spa con- cept at the Conrad Algavre, which opened its doors in the Portuguese resort of Quinta do Lago at the start of October. T e 1,800sq m (19,375sq ſt )
spa has fi ve therapy rooms, each with its own cabana, so guests can choose from indoor or outdoor treatments. In line with Conrad’s phi-
losophy of the ‘luxury of being yourself ’ the ethos of the hotel and spa is quality and cus- tomer experience. Antoine Couve, Conrad’s director of business development Algavre says: “T is is the fi rst Conrad Spa and the new brand standards will be replicated elsewhere.” Concept development has been led by a global spa team at Hilton (see sb11/3 p28),
SPA BUSINESS 4 2012 ©Cybertrek 2012 Spa Conrad is the second branded concept unveiled by Hilton
including its senior director of global spa brands Tyra Lowman. The Hilton group launched eforea, its fi rst branded spa con- cept in 2010 and there are now 50 eforea spas planned for development around the world. Read more:
http://lei.sr?a=Y1U3k
Holbrook will oversee spas in the Americas
Holbrook to head up Marriott spa division
Suzanne Holbrook has been promoted to director of spa operations for Marriott in the Americas. She will be responsible for driving spa performance at the group’s Ritz-Carlton, JW Marriott, Renaissance, Marriott & Gaylord properties through a focus on marketing, revenue generation, service and training. With over 30 years’ experience in the
industry, Holbrook is widely credited for moving forward the Ritz-Carlton spa brand. Details:
www.marriott.com
SA Spa Association calls for listings
T e SA Spa Association is inviting South African spa operators to participate in the SA Spa Association Spa Index 2012.With the aim of providing the best consumer refer- ence and showcasing the top spas and spa brands in Africa, this edition will be dis- tributed in conjunction with the December issue of consumer magazine Longevity. Now an annual publication, the Spa
Index was fi rst launched in 2010, with the intention of growing a trustworthy indus- try and build confi dence in spa therapies. Details:
www.saspaassociation.co.za
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spabusiness.com / digital 21
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