Franchise Highlights
TV Performance: • A fan favourite, Phineas and Ferb was watched by half of all kids in the UK and over nine million individuals - up 37% on previous quarter. (Q4 2011)
• Phineas and Ferb ranked as the number one contributing series on Disney XD with kids and boys. (Q4 2011)
• Phineas and Ferb is UK kidsʼ 6-14 years third spontaneous favourite programme/movie (just behind Doctor Who and The Simpsons) with signifi cant year-on-year growth in mentions, and is boyʼs 6-14 years third spontaneous favourite character. (Q4 2011)
Content: • Celebrity friends of the show including Ben Stiller, Jamie Oliver and Michael Douglas have already lent their vocal talent, and the show now boasts a spin-off talk show – Phineas and Ferb Take Two dedicated to interviewing stars including David Beckham, Selena Gomez and Taylor Swift.
• The series has inspired its own movie, Phineas and Ferb: Across the 2nd Dimension, which stormed to success when it launched in the US, and ranked number two most liked programme/movie with UK kids 6-14 in October 2011. (Q4 2011)
Collaborations: Phineas and Ferb teamed up with Sony Playstation to run a six week campaign from the 21st October – 2nd December 2011, showcasing three of their games with idents on-air, through their microsite and traffi c drivers online.
Step-brothers Phineas and Ferb make every single day of their summer holiday an adventure by inventing the unbelievable - whilst avoiding the attention of their sister Candace. Meanwhile, their pet platypus who they call Perry leads a double life as Secret Agent P trying to save the world from Dr Doofenshmirtz!
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