Target Demographic: Core: Boys and Girls 2-5 years
Secondary: Multi-generational franchise fans
Brand Attributes • Adventures • Friendship • Imagination • Humour • Teamwork
Toy Story Success Stories • Almost every child in the UK has seen a Toy Story fi lm! (94%)
• Toy Story 3 is the number 1 highest grossing animated fi lm of all time and 7th highest grossing in motion picture history, reaching over $1 billion in global box offi ce sales.
• Toy Story 3 delivered $117m at the UK box offi ce and maintained the number 1 position for 4 weeks!
Toy Story has always got
a friend in the consumer! Toy Story is an action-adventure standout brand featuring the ultimate fantasy of toys coming to life as best friends.
The Toy Story franchise has cross-generation appeal, particularly with mums looking for a wholesome super-hero alternative.
• Toy Story has equal appeal now amongst both boys and girls, a perfect situation for branching out into specifi c girls products
• Whilst Buzz and Woody remain favorite characters, Rex is hot on their heels as the 3rd favorite character for Toy Story. Befriending these are the new toys from Bonnie’s room and the Sunnyside Daycare centre, whom we met in Toy Story 3
Toy Story Toons After the success of Hawaiian Vacation and Small Fry, Disney is committed to developing even more toons for Toy Story. The next one, Partysaurus Rex, is a new hilarious short which continues the buzz around the Toy Story franchise, launching in autumn 2012. This short will be the hook for cross-company franchise activity, using Rex as the key breakout character. Another toon will launch in spring 2013 to keep momentum up for our favourite gang of adventurous friends!
Marketing Activity The entire Walt Disney Company will support Rex as the standout character for the franchise from autumn 2012 right through to summer 2013.
Fan favorite, RC will be the character focus for spring 2012 and will bridge the focus on Rex for the following programme.
UK Release Dates: Partysaurus rex - Autumn 2012 NEW TOON! Spring 2013
Visit the Toy Story website at
www.disney.co.uk/toy-story www.facebook.com/PixarToyStory
©Disney/Pixar Visit the Toy Story website at
www.toystory.com
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