Target Demographic Primary: Girls 3-8 Secondary: Boys 3-8 and adults/collectors
August 2012 sees the forthcoming release from the highly successful Disney/Pixar studios, Brave, which introduces audiences to its fi rst female lead.
‘Change your fate this summer’
Since ancient times, stories of epic battles and mystical legends
have been passed through the generations across the rugged and mysterious Highlands of Scotland. In “Brave,” a new tale joins
the lore when the courageous Merida (voice of Kelly Macdonald) confronts tradition, destiny and the fi ercest of beasts. Merida is a skilled archer and impetuous daughter of King
Fergus (voice of Billy Connolly) and Queen Elinor (voice of Emma Thompson). D etermined to carve her own path in life, Merida defi es an age-old custom sacred to the uproarious lords of the land: massive Lord MacGuffi n (voice of Kevin McKidd), surly
Lord Macintosh (voice of Craig Ferguson) and cantankerous Lord Dingwall (voice of Robbie Coltrane). Meridaʼs actions inadvertently unleash chaos and fury in the kingdom, and when she turns to an eccentric old Wise Woman (voice of Julie Walters) for help, she is granted an ill-fated wish. The ensuing peril forces Merida to discover the meaning of true bravery in order to undo a beastly curse before itʼs too late.
Highlights • Brave is the 13th movie release from the extremely successful Disney/Pixar animation studio.
• Brave introduces Disney/Pixar’s fi rst ever female lead, Merida, an empowering heroine with distinctive fi ery, fabulous hair.
• Brave hosts a strong cast of characters voiced by globally renowned stars such as Billy Connolly, Emma Thompson, Kelly Macdonald and Julie Walters.
• Wide appeal with lots of humour and strong relatable family values and relationships.
• Strong UK appeal with Scotland featuring prominently in the movie.
Marketing Activity • Huge company-wide support for the theatrical and DVD release from The Walt Disney Company.
• Consumer Products, is creating a fi lm-specifi c product program focused on Merida and Angus (her horse).
• The Walt Disney Company will celebrate the Scottish countryside and history (including celtic designs and tartans) as well as the great new characters and epic storytelling.
• Key Mattel Lines accompanied by TV advertising
Creative Development Product and branding guides available at request.
Release Dates The fi lm will be released in cinemas across the UK on 17th August 2012, with the DVD release scheduled for Winter 2012. Disney consumer products will hit retailers from the fi rst week in July.
Disney/Pixar Brave: The Video Game
Inspired by Brave, the upcoming Disney•Pixar animated fantasy adventure movie, Brave: The Video Game invites players to run, jump and battle their way through the rugged landscape of mythical and mysterious Scotland. By using their wits and bravery, gamers will also be able to wield a sword and bow to defeat fi erce enemies, break a magical curse and save a kingdom.
Brave: The Video Game will launch Summer 2012, in conjunction with the fi lm, for PlayStation®3 computer entertainment system, the Xbox 360 video game and entertainment system from Microsoft, Wii™, Nintendo DS™ and Windows PC/MAC.
©Disney/Pixar
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