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LETTERS


Do you have a strong opinion about your industry? Where are things going wrong, or right?


Sports Management would love to hear from you. Email: sm@leisuremedia.com


The Sport Relief challenge to run a mile for charity In 2010, nearly half a million people took part in Sainsbury’s Sport Relief Mile events across the UK


As the nation celebrates its biggest ever year of sport, we at Sport Relief are encouraging everyone in the entire country to join in the fun from Friday 23 to Sunday 25 March. As CEO of Comic Relief I have seen


Sport Relief grow from the very begin- ning. It is now a decade old and is a huge fundraising campaign that’s raised more than £124m to help change lives in the UK and across the world’s poorest countries. The bi-annual campaign involves hun- dreds of thousands of amazing people getting sponsored to do one, three or six miles at Sainsbury’s Sport Relief Mile events across the country. This year, we’ve got hundreds of


events happening across the UK on 25 March, and everyone can join in – from tiny toddlers to top-notch sports pros. The target is to get one million people taking part in the mile – making it the biggest mass participation run ever.


Last time round, in 2010, nearly half


a million people took part in the Sport Relief action. The nation came together to raise a record-breaking £44m – just proving that the power of sport is immeasurable and we hope that this year will be no different. Paving the way, and inspiring every-


one to support Sport Relief, are a whole host of dedicated high-profile celebrities. Just a few months ago, David Walliams amazed the nation by spending eight punishing days swimming the length of the river Thames. In 2010, children’s TV presenter Helen Skelton kayaked 2012 miles down the Amazon river and this year she challenged herself to reach the South Pole by bike, kite and ski – setting a world record as she went. Within the next couple of weeks, comedian John Bishop will attempt to cycle, row and run more than 290 punishing miles from Paris to London in just five days.


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Get sponsored, change lives and have fun! I hope these incredible feats inspire


and encourage you and your family to do your bit too – but you don’t need to go to these extreme lengths to raise money, you can just sign up to the Sains- bury’s Sport Relief Mile.


Kevin Cahill, CEO Comic Relief www.sportrelief.com/the-mile


Issue 1 2012 © cybertrek 2012


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