Sport providers are having to deliver more for less through innovative approaches, efficiencies and partnerships
RICHARD MILLARD client relations and sports development director DC Leisure
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lthough difficult, it’s not all doom and gloom: in- come and usage is holding up quite well. However, there is definitely the need to get creative.
We’re looking at both pricing and programming with
our local authority clients. Some are looking to outsource sports development, so we are looking at ways of taking that on, which is a natural progression for us. With public health reform, there is also the opportunity to attract ex- ternal funding from the PCT sector. We’ve looked hard at all our costs: we have a carbon
reduction team and the outcome of this is that we avoid energy and waste, but also save money. Other examples are that we are using email more than letters and reduc- ing the need to travel through conference calls. The usage part of our centres has held up, despite the
tough times, but we have noticed people are becoming more price sensitive. One of our policies has been to look after our existing customers even more than ever and all management staff have had to be closer to their business. I’m still optimistic: I hope it will encourage local authori-
ties to embrace different delivery options, better define their needs and be brave at seeking alternatives.
we are seeing the impact of financial cuts. National funding partners and local commissioners are
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having to make every penny count – leading to an increase in the level of scrutiny of frontline deliverers and demands for value for money. Meanwhile, our delivery partners are being squeezed, with cuts in school sport and local author- ity sports development, while commercial and voluntary sector providers are struggling to maintain income levels. As a network we are responding to these challenges
by finding new ways to deliver more for less, through innovative approaches, efficiencies through greater col- laboration across the network, helping commissioners to use sport to address their priorities, supporting the volun- tary sector to maximise its contribution and working more closely with commercial sector partners. We are delivering genuine return on investment for all
our stakeholders and support our teams to ensure they continue to drive the health agenda and deliver a vibrant sport and physical activity landscape.
LEE MASON Executive director County Sports Partnership Network (CSPN)
s a network of independent enterprises working with sports providers to deliver national pro- grammes, such as School Games and Sportivate,
Issue 1 2012 © cybertrek 2012
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