group exercise
A beginners’ class will safely introduce members to yoga
“WE’RE FINDING THAT SOME MEMBERS JOIN OUR CLUBS PRIMARILY TO ATTEND OUR YOGA CLASSES” – ROB BEALE, DLL
Rob Beale Group health & fi tness manager, David Lloyd Leisure
H
olistic classes, and in particular yoga, make up an important part of our exercise class programme because we know this is what our members want, and class
participation in itself tends to encourage member retention. We’ve seen the demand for, and interest in, holistic classes
such as yoga and pilates increase markedly over the last fi ve years as members become more aware of the benefi ts, which include increased fl exibility, improved posture and core stability, as well as being an antidote to stress. It’s for this reason that we now offer a wide range of types of yoga, including hatha, ashtanga, vinyasa, anusara and iyengar. We also offer a ‘yoga moves’ class, exclusive to David Lloyd Leisure, which just focuses on technique rather than the spiritual side. The holistic studios in our clubs are designed to create a
relaxing environment with soft lighting and décor, which is especially important during relaxation. We’re also fortunate in that our reputation tends to bring in the best teachers – this is essential for yoga. We review our yoga classes every three months and are always looking to respond to members’ demands and new trends. We now have plenty of yoga information on our website and are always looking to give members new opportunities. We’re also fi nding that some members join our clubs primarily to attend our yoga classes.
60
Allie Hill Yoga teacher / founder of yogahaven
as vinyasa fl ow. For people who’ve had little or no exposure to yoga before, basic beginners’ classes should offer them the opportunity to try yoga in a safe environment so that they can start to become familiar with the different postures. New, innovative classes such as pulse yoga – which uses
E
free weights – are also bringing in new clients, possibly thanks to the novelty factor, but also due to the appeal of these styles to the more fi tness-focused yoga enthusiast. In terms of scheduling classes, it is of course diffi cult
to please everyone all of the time and much depends on participants’ frequency of practice and level, but weekend morning classes tend to be a popular time. Employing the right marketing techniques is also essential.
It goes without saying that word of mouth is by far the most successful way of bringing in new clients, so it’s extremely important to have the right teachers taking classes. Without a doubt, the teachers are key to client retention.
healthclub@leisuremedia.com kate howe
Read Health Club Management online at
healthclubmanagement.co.uk/digital september 2011 © cybertrek 2011
ach class has its own drawcard for different people. Those who practise yoga a lot, or who have been practising for a while, tend to be interested in more dynamic classes such
PHOTO: © BRITISH WHEEL OF YOGA
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116