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interview


SCOTT LLOYD


The CEO of David Lloyd Leisure talks to Kate Cracknell about international expansion plans and a constantly evolving product portfolio


S


cott Lloyd is, it seems, successfully working his way through an ambitious ‘to do’ list.


The CEO of David Lloyd Leisure


(DLL) since the 2007 merger of DLL and his own company, Next Generation, Lloyd has already overseen the successful integration of the two businesses – and he’s now looking further afi eld for the next challenge. He explains: “Since the merger, the core focus of our investment has been sharing best practice between the two brands, as well as rapidly developing our product portfolio. Although we will always continue to evolve our products, essentially that work is now complete, so we’re able to turn our focus to international development and accelerate our plans in this area. “Over the last few years, we’ve been


building up momentum in our pipeline, especially in what we call European gateway cities: the major cities across Europe. There are very few clubs like ours in these locations at the moment – our type of premium, family-focused, broad leisure offering – so we see this as a big opportunity.” The Times’ coverage in May suggested


that DLL’s European expansion would probably start in Spain – is that correct?


“We already have a great club in Barcelona, so Spain would be an obvious fi rst step for our European development, but we’re


DLL’s offering: A “premium, family- focused, broad leisure offering” that Lloyd sees as more akin to Centerparcs than other health clubs


30 Read Health Club Management online at healthclubmanagement.co.uk/digital september 2011 © cybertrek 2011


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