news and jobs updated daily on
www.healthclubmanagement.co.uk edited by kate cracknell email:
katecracknell@leisuremedia.com
T e latest premium club from World Class includes two fl oors of CV equipment and two studios world class: 19th moscow site
Russian fi tness operator World Class opened the doors to its latest club on 1 July – the company’s 19th in Moscow. Located within the ‘Four Winds’
business offi ce complex in the centre of the city, the new facility was designed by US company Essenza Architecture. Operating at the premium end of
the market, facilities at the 3,200sq m (34,440sq ſt ) club include two studios for group fi tness, a functional training area, a private pilates studio and a martial arts studio that’s visible from the gym fl oor, giving members a taster of the activities on off er. Meanwhile, in the gym, the cardio area is spread across two fl oors. T e
Life Fitness Journey concept has been implemented, breaking the layout into zones to help members progress through their workouts. In addition, the Life Fitness equipment adopts the colour scheme of the club. Precor’s AMT is also on off er in the gym, as well as Hammer Strength resistance equipment. Facilities also include a 25m pool
off ering lane swimming, aqua fi tness classes and a spa pool area. T ere’s also a fi tness café and retail shop, as well as the Beauty Spa by World Class, which off ers a wide range of services – from manicures and hair cuts to full-body treatments such as massages, wraps and hydro massage baths.
anytime enters the netherlands
US-based fi tness franchise Anytime Fitness has continued its international expansion with the opening of its fi rst clubs in the Netherlands. T e fi rst club opened in July in
Susteren, in the south of the country. A second site opened at the end of August, in Gulpen on the Belgian border, and a third is set to open in Landgraaf, in the south-east, in October. T e new openings come a year aſt er the signing of a master franchise agreement for Benelux, with the aim of opening as many as 150 clubs in the region over the next 10 years.
september 2011 © cybertrek 2011 “It’s been my dream to make healthy
lifestyles more aff ordable and accessible for people in the Benelux,” says master franchisee Petro Hameleers. “In a highly competitive, densely
populated region, we’re confi dent that the simplicity and convenience of Anytime Fitness will meet the needs of Dutch consumers,” adds John Kersh, Anytime’s VP of international development. As in the US, the Benelux gyms off er
a wide range of cardio and resistance equipment, as well as tanning and personal training packages.
uksales@retentionmanagement.com
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