Stop Trying to “Out Shout” The Competition... Increase Your Stream of


High Quality Personal Injury Cases With Effective, Ethical and


Outside-The-Box Marketing Strategies


Free 60-page report and audio CD proves why copying what other lawyers do -- or, worse yet, getting marketing advice from the folks selling you the advertising -- is a recipe for disaster.


If you’re feeling anxious about your personal injury practice you’re not alone. Attorneys like you all over the country are frustrated.


• Competition is up and some folks are willing to spend millions on their advertising.


• Advertising ethics rules are becom- ing increasingly restrictive.


• Consumers are “tuning out” lawyer ads featuring fistfuls of cash, gory accident scenes or simplistic mes- sages such as “if you’ve been hurt, you need a lawyer.”


To top it off, lawyers have never been taught how to market their services. So even the very best, most ethical trial lawyers often don’t have a clue how to effectively and economically attract top quality cases to their prac- tice.


Ideas That Work...


Believe me, I know how you feel be- cause I’ve been there myself. Just like you I was a classic advertising “vic- tim” who tried to get clients by “shouting” at them and ended up get- ting lost in all the noise.


Until, that is, I got out of the “I can out-spend you” battle and began to focus on what I wanted my market- ing to achieve and how I could make it stand out from everyone else’s with- out simply buying more ads.


That’s when I discovered some key truths that helped me so much I’ve collected them in a special report written just for plaintiff’s personal injury attorneys.


Winter 2007


“I’ve been a trial lawyer for 17 years, and personally don’t believe there’s anyone who’s better at lawyer marketing than Ben Glass.”


Gerry Oginski, Medical Malpractice & Personal Injury Law, Great Neck, NY


“Ben Glass takes law practice building to a whole new level, innova- tive, smart, ethical, and life-enhancing too! No one knows this subject better.”


Patrick A. Malone, Medical Malpractice/Drug Product Liability, Inner Circle of Advocates,Washington, DC


“Ben, you give a money back guarantee to those enrolled in your ‘Great Legal Marketing Program’ if they don’t get at least an extra $50,000 over five years by applying your marketing ideas. Well, forget about the five years, I have hit that mark in a matter of months. Thanks again.”


Bob Battle, Richmond, VA


Basically, what I learned is that to bring in new clients with the types of cases YOU want to handle, your marketing needs to achieve five very important goals.


1.Attract attention by giving people a message that stands out from the crowd.


2.Give prospects a real reason to contact you (and it’s not “free consultation, no fee if no recov- ery!”)


3.Convince them to stop their search for other lawyers until they’ve heard from you.


4.Prove that you are the right choice.


5.Weed out those cases you don’t want before they suck up your time.


... And Traps to Avoid


Of course there are dozens of ways to do it wrong, starting with copying what other attorneys in your area


Trial Reporter


are already doing -- a great way to ensure your marketing is, at best, average and, at worst, downright offensive.


Other pitfalls include:


• Letting advertising people (whose solution for everything is to spend more money) tell you how to write your ad.


• Paying for a web site that is “invisible” to folks looking for a personal injury attorney.


• Using do nothing headlines like “Personal Injury Attorney.”


Get The Rest of the Story


You can get the rest of the story in a FREE 60 page report and audio CDby simply visiting my web site at www.GreatLegalMarketing.com or calling 877-856-5951 for a fact- filled recorded messsage.


Do it now and start putting the power of great marketing to work for you TODAY.


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